Manager, Demand Generation B2B

Nox Health

About The Position

The Manager, Demand Generation is responsible for planning and executing multi-channel marketing programs that generate qualified pipelines for the Nox commercial teams. This role owns campaign execution, channel performance, and lead-to-opportunity conversion in close partnership with Sales and Marketing. This position is highly performance-driven and supports an enterprise sales motion selling sleep care management and diagnostic solutions to US-based employers, health plans, health systems, and sleep centers.

Requirements

5–8+ years of B2B demand generation experience (enterprise preferred)
Bachelor’s degree in Marketing or related business degree; MBA or advanced business degree preferred.
Proven track record of driving pipeline through multi-channel campaigns
Strong understanding of ABM concepts and enterprise buyer journeys
Experience partnering closely with Sales teams
Strong analytical skills and comfort reporting on funnel metrics
Hands-on experience with marketing automation and CRM systems (e.g., HubSpot, Marketo, Pardot, Salesforce)

Nice To Haves

Experience in healthcare, employer benefits, digital health, health services, or medical devices
Experience marketing into HR/Benefits/Total Rewards stakeholders and/or health systems

Responsibilities

Execute integrated demand generation campaigns to drive marketing-sourced and marketing-influenced pipeline
Build and optimize campaign plans across channels (email, paid media, webinars, events, partner campaigns, retargeting)
Translate ideal customer profiles and account targeting strategy into high-performing programs
Support ABM execution for named accounts and priority verticals
Coordinate account-specific plays in partnership with Sales
Develop and operationalize 1:few and 1:many ABM programs
Own channel-level performance tracking and optimization (conversion rates, cost per lead, customer acquisition costs, pipeline efficiency)
Run A/B tests to improve engagement and conversion across the funnel
Monitor lead quality and work with Sales to improve lead routing, scoring, and follow-up
Partner with Marketing to produce high-performing campaign assets (ads, landing pages, email copy, webinar materials, one-pagers)
Ensure messaging aligns with employer buyer needs (HR, Benefits, Total Rewards, Health & Wellbeing)
Maintain tight weekly alignment with Sales on pipeline targets and campaign performance
Support field enablement with campaign briefs, talk tracks, and follow-up sequences
Coordinate with Client Success and member activation teams when employer demand programs require downstream activation support