Demand Generation Lead

Quorso•New York, NY

About The Position

About Quorso Quorso is helping enterprise retailers unlock execution at scale. Our platform turns data into action, surfacing the highest-impact opportunities across store operations and enabling teams to act on them consistently. The result: measurable improvements in sales, labor efficiency, and operational performance across thousands of locations. We work with global brands including Dollar General, Circle K, Currys, and Tractor Supply, and we’re building a new category around Intelligent Management. We’re at an inflection point: strong enterprise traction, expanding in the US, and a clear path to significant scale. Why Quorso Own and build the demand engine at a company with real enterprise traction Work directly with Sales and leadership to shape go-to-market strategy Be part of a team that moves fast, operates with trust, and focuses on outcomes Help define and scale a new category in enterprise retail technology Join at a moment where your impact will be immediate, visible, and meaningful The Role We’re looking for a Demand Generation Lead to own and scale Quorso’s enterprise pipeline engine. This is not a “campaigns” role. You will be directly accountable for generating and accelerating pipeline across a focused set of target accounts in the US and UK, working in lockstep with Sales to drive revenue outcomes. You will design and execute account-based programs, orchestrate multi-channel engagement, and play an active role in moving deals forward. This is a hands-on, high-impact role for someone who thinks like an operator and thrives in a build environment. What Success Looks Like (First 6-12 Months) Generate and influence a meaningful share of new pipeline across target enterprise accounts Establish a repeatable, scalable ABM motion aligned tightly with Sales Improve conversion rates from first touch to opportunity to closed-won Build clear visibility into performance (pipeline contribution, CAC, ROI) Become a trusted partner to AEs in both account strategy and deal progression

Requirements

5+ years of B2B SaaS demand generation experience, with a strong track record in enterprise ABM
Proven ability to generate and influence pipeline—not just leads
Experience supporting complex enterprise sales cycles (6–12+ months, multi-stakeholder buying groups)
Deep hands-on experience with HubSpot (campaigns, workflows, reporting, attribution)
Strong analytical mindset—you make decisions based on data and performance
Experience running programs across both US and UK/European markets
A builder mentality—you’re comfortable setting strategy and executing it yourself
Comfortable operating in a high-trust, no-handoff model with Sales

Nice To Haves

Experience in retail tech, supply chain, or multi-site enterprise software
Familiarity with selling into operations, finance, or field leadership personas

Responsibilities

Own pipeline creation and acceleration
Be accountable for generating qualified pipeline and influencing deal progression across named enterprise accounts
Partner directly with AEs to identify opportunities, prioritize accounts, and drive engagement that converts
Design and run account-based programs
Build and execute ABM strategies targeting enterprise retailers across the US, UK, and EMEA
Align tightly with Sales on account selection, messaging, and timing
Orchestrate multi-channel engagement
Plan and execute integrated campaigns across events, paid, partnerships, outbound, and digital channels
Ensure consistent, coordinated touchpoints across the buying group
Orchestrate account-level strategy
Coordinate efforts across marketing and sales to create sustained momentum within target accounts
Use engagement signals, firmographics, and trigger events to prioritize and personalize outreach
Accelerate active deals
Deploy targeted programs and content to move in-flight opportunities forward
Support multi-threading and stakeholder engagement across complex buying groups
Operate HubSpot as the growth engine
Own campaign execution, lead routing, lifecycle stages, and reporting
Maintain data integrity and ensure attribution reflects reali ty
Measure what matters
Build and own a clear demand dashboard focused on pipeline, conversion, CAC, and ROI
Continuously optimize based on performance and insights
Partner across the business
Work closely with Content, Product Marketing, Sales, and Customer Success to align messaging, campaigns, and GTM execution
Operate with capital efficiency
Make smart trade-offs to maximize pipeline impact per dollar spent
Test, learn, and scale what works