Marketing Commercialization & Demand Generation Lead

Eaton Corporation•Coraopolis, PA

1d•$86,000 - $126,000•Remote

About The Position

The Marketing Commercialization and Demand Generation Lead role helps lead commercialization, content development, and digital media projects that support product launches and other key business initiatives. The position combines a keen understanding of marketing strategies and tools with industry knowledge and business fundamentals to translate direction from marketing leadership and key stakeholders into high-quality, on-brand deliverables. In collaboration with a team of digital and graphics specialists, this role helps coordinate project execution and workflow while remaining hands-on with content development as needed. It requires a creative and analytical mindset, along with the ability to partner cross-functionally with engineering, sales, product line managers, vendors, and other internal teams.

Requirements

Bachelor’s degree from an accredited institution.
Minimum five (5) years of marketing experience.
Minimum one (1) year experience leading product launches or commercialization efforts from concept to delivery.
Minimum one (1) year experience with task-based project management software (e.g. Adobe Workfront, Asana, Wrike, etc.).
Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1, H-1B, H-1B cap registration, O-1, E-3, TN status, 1-485 job profitability, etc.

Nice To Haves

Master’s degree in Marketing, Communications or a related field.
2+ years of experience in B2B marketing or creative leadership in a technical or manufacturing environment.
Proficiency in Adobe InDesign with examples of previous work.
Proficiency in Adobe Premiere Pro and/or After Effects with examples of previous work
Proficiency in Adobe Illustrator and Photoshop with examples of previous work
Photography and videography script writing, production and editing experience.
3D image creation and/or rendering experience.
Familiarity with AI tools
Experience with paid media platforms and reporting (Google, Meta, LinkedIn, etc.)

Responsibilities

Lead commercialization projects supporting new product launches and key business initiatives, from planning through launch and optimization.
Leverage marketing planning documents and stakeholder inputs to define scope, timing, and deliverables across pre-launch, launch, and post-launch phases.
Ensure alignment on timelines and deliverables by creating projects, assigning tasks, and following up with stakeholders using Eaton’s preferred project management software.
Maintain marketing calendars, communicate project status and milestones, and coordinate with external vendors to support delivery.
Pull reports from various platforms for regular performance and budget review
Translate marketing strategy, product positioning, and business objectives into clear creative direction for content and campaigns.
Guide digital and graphic specialists to ensure content aligns with approved messaging, priorities, and brand standards.
Contribute directly to content development as needed across digital and print channels, including web pages, videos, newsletters, social media, brochures, catalogs, and others.
Partner with engineering, product line managers, and sales teams to gather initial input and feedback throughout the development process.
Apply brand standards, industry trends, and best practices to inform content direction and execution.
Support continuous improvement of marketing processes, tools, and workflows to improve efficiency and consistency.
Assist with coordination of shared resources, vendors, and project inputs as needed to support team delivery.
Other duties as assigned.

Benefits

Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume