Demand Generation Specialist

Redwood Software

About The Position

We are seeking a data-driven and execution-focused Demand Generation Marketing Specialist to drive pipeline growth through integrated marketing campaigns across email, website, and lead lifecycle programs. This role is responsible for planning, executing, optimizing, and reporting on multi-channel demand generation initiatives, while partnering closely with sales to ensure effective lead qualification and nurture processes.

Requirements

3+ years of demand generation experience (PLG experience preferred)
Hands-on experience with marketing tech stack (Salesforce, Qualified, etc.)
Experience managing email campaigns and automated nurture workflows
Strong understanding of B2B marketing funnels and lead qualification (MQL/SQL)
Experience with website and landing page optimization
Analytical mindset with proficiency in marketing analytics
AI-forward thinking around lead follow-up and conversion
Ability to build AI workflows that generate pipeline and opportunities

Nice To Haves

Experience in a similar B2B SaaS or enterprise software environment preferred
Experience with lead scoring model design and implementation preferred

Responsibilities

Execute integrated demand generation campaigns across email, website, paid channels, and organic programs.
Build and optimize email marketing campaigns including newsletters, nurture flows, promotional sends, and triggered automation.
Build AI workflows to generate additional pipeline and opportunities
A/B test subject lines, CTAs, landing pages, and messaging to continuously improve performance.
Track, analyze, and report on campaign performance metrics, including MQLs, opportunities, conversion rates, and pipeline contribution.
Manage website updates to support campaigns, product launches, and conversion optimization efforts.
Optimize landing pages and forms to improve lead capture and user experience.
Partner with marketing leader and web teams to improve SEO, site engagement, and conversion rates.
Monitor website analytics and recommend improvements based on data insights.
Develop and manage lead nurture programs aligned to buyer stages and personas.
Support lead scoring model implementation and ongoing optimization in collaboration with sales.
Ensure proper lead routing, qualification criteria (MQL/SQL definitions), and CRM hygiene.
Analyze funnel performance and identify gaps in lead progression.
Work closely with sales to align on feedback, lead quality, and conversion improvement opportunities.
Maintain dashboards and reporting on demand generation KPIs.
Provide insights into campaign ROI, attribution, and pipeline impact.
Identify trends and recommend strategies to improve lead quality and marketing effectiveness.