B2B Copywriter

Clearlink Technologies, LLC • Salt Lake City, UT

2d • Hybrid

About The Position

The B2B Copywriter develops clear, compelling content tailored to small business audiences. This role simplifies complex financial and technology solutions, supports informed buyer decisions, and crafts persuasive copy designed to capture search intent and convert readers into leads primarily for Business.org.
Working cross-functionally with SEO Specialists, Content Managers, and other stakeholders, the B2B Copywriter develops content aligned with search intent, business objectives, and the needs of SMB decision-makers. The candidate brings strong research and writing skills, close attention to detail, and the ability to create review, comparison, and authoritative resource content for the B2B buyer journey.
This position contributes to audience engagement, brand credibility, and conversion performance by producing content that builds trust in Business.org’s expertise and effectively communicates value to SMB audiences.
Clearlink is a remote-friendly company, prioritizing virtual and in-person collaboration. This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance. For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required.

Requirements

• Craft clear, engaging, and actionable copy tailored to the needs of SMB decision-makers.
• Apply on-page SEO principles, keyword integration, and writing for search intent.
• Research complex business financial and technology topics and translate technical jargon into user-friendly content.
• Work with content managers, SEO specialists, and design teams to align content strategy and execution.
• Utilize Google Suite, Microsoft Office, or similar productivity software.
• Apply strong editing and proofreading skills to ensure error-free, high-quality content.
• A track record of creating content that drives traffic, engagement, and measurable business results.
• 2+ years of experience writing for B2B audiences, specifically targeting SMBs.
• Demonstrated general literacy in SMB financial services.
• Strong portfolio showcasing B2B-focused content, including product reviews, comparison guides, blog posts, and resource content.

Nice To Haves

• Experience writing about business financial services (business loans, banking, accounting, POS, business credit cards).
• Familiarity with financial compliance and regulatory writing.
• 2+ years of experience in digital content writing, journalism, content marketing, or related field.

Responsibilities

• Research, test, and write content about products and services across SMB finance and tech industries, specifically business loans, banking, checking, accounting, POS, and business credit cards.
• Write authoritative, differentiated resource content that makes business finance concepts accessible, actionable, and engaging for small business owners.
• Develop high-performing CTAs, product reviews, comparison tables, cost calculators, and landing pages that drive leads and conversions.
• Partner with the Content Marketing Manager and SEO Specialist to align content with SEO strategies, target keywords, and audience needs.
• Adapt content to reflect the unique voice of Business.org (approachable, SMB-focused, and authoritative).
• Analyze content performance using tools like Google Analytics and make data-driven updates to maximize traffic, engagement, and conversion rates.

Benefits

• Low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
• 401(k) matching after just two months of employment, with employer matching starting at ~3%.
• Employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• Competitive time-off balances that accrue weekly.
• 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
• Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
• Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
• Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed