B2B Content Writer

Codal • Lincoln, NE

14h • Hybrid

About The Position

Codal is seeking a driven, enterprise-calibre B2B Content Writer to own the voice of Codal across digital and editorial channels. This role is crucial for shaping how Codal communicates its expertise in complex, regulated industries to sophisticated enterprise buyers. The ideal candidate is a deep thinker and precise crafter of content that builds trust with technical and executive audiences. You will collaborate closely with the Global Head of Marketing, Senior Content Strategist, and internal subject-matter experts to develop a content strategy grounded in genuine expertise and clear market positioning. This role can be remote for those outside Lincoln, UK, or in-office for those located in the Lincoln area. Visa sponsorship is not available for this position.

Requirements

• 3-5 years of B2B or enterprise content writing experience, ideally in digital services, technology, agency, or consultancy.
• Proven background writing for regulated industries: healthcare, financial services, compliance, or similar.
• A portfolio demonstrating range: long-form editorial, web copy, case studies, press releases, thought leadership, and social media.
• Exceptional command of the English language: grammar, structure, and nuance, with a strong editorial instinct.
• Experience interviewing SMEs and distilling complex technical ideas into compelling, accessible narratives.
• Strong project management instincts: able to manage multiple workstreams without dropping the ball.
• Comfortable owning processes, not just executing tasks; ability to build systems as well as write content.
• High standards, high output, and the drive to achieve both simultaneously.

Responsibilities

• Write and own key industry pages and solutions pages across the Codal website.
• Develop copy that clearly articulates Codal's point of difference in a competitive market.
• Write social media content for platforms, primarily LinkedIn.
• Collaborate with the Global Head of Marketing and Senior Content Strategist to ensure website content reflects positioning and service lines.
• Produce authoritative blog articles in collaboration with internal SMEs across engineering, design, and strategy.
• Write and distribute press releases that reinforce Codal's market position and announcements.
• Develop and execute a content strategy alongside the Global Head of Marketing, contributing ideas, flagging what's resonating, and shaping the editorial calendar.
• Lead end-to-end case study production from stakeholder brief and client interview through to published asset.
• Design and implement a scalable case study process to accelerate output and reduce time from project completion to publication.
• Work cross-functionally with delivery, sales, and design to source stories, gather approvals, and expedite case study publication.
• Communicate Codal's point of difference clearly and consistently across all content formats.
• Maintain a consistent enterprise tone of voice across all channels and asset types.
• Contribute to content planning and prioritization, not just execution.
• Track and report on content performance across key channels: organic traffic, engagement, lead attribution, and pipeline influence.
• Use data to inform content decisions, identifying what's working, what isn't, and where to focus effort.
• Set measurable goals for content initiatives and report results in terms of business impact.
• Collaborate with the marketing team to connect content activity to CRM data and pipeline outcomes in HubSpot and Salesforce.

Benefits

• Professional roadmap for career development
• Equal employment opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed