B2B & Commercial Trade Sales, Sr. Manager

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)•Los Angeles, CA

About The Position

Havenly Brands is looking for a B2B & Commercial Trade Sales Senior Manager to lead the launch and growth of our commercial program. This is a high-impact, entrepreneurial role for someone who is equally comfortable building new business from scratch and deepening relationships with established design firms and commercial operators. If you’re energized by building something new, connecting the dots across a multi-brand portfolio, and owning results end-to-end — this is the role for you.

Requirements

6–8+ years in B2B sales, business development, or account management, with at least 2–3 years in a senior individual contributor or team lead role
Demonstrated success building and scaling commercial or B2B sales programs — ideally from early-stage launch to repeatable growth
Experience in or strong familiarity with commercial interior design, procurement, hospitality, real estate development, or related industries is strongly preferred
Proven ability to manage a complex pipeline across multiple account tiers, project types, and deal stages simultaneously
Strong CRM fluency — HubSpot preferred; experience using data, segmentation, and analytics to prioritize outreach and drive pipeline velocity
Excellent written and verbal communication skills, with the ability to build credible relationships with senior buyers, procurement teams, and design professionals
Experience working cross-functionally with marketing, product, and operations to build program infrastructure and go-to-market plans
A track record of defining success metrics, tracking performance, reporting to leadership, and iterating based on results
Comfort operating in a startup or scale-up environment — you’ve built things from scratch, you move quickly, and you know how to get things done with limited resources

Nice To Haves

DTC or home furnishings background is a plus; experience with high-consideration or long-lead-time categories is highly relevant

Responsibilities

Strategy and full execution for Havenly’s commercial segment — with a focus on commercial interior designers, procurement firms, and hospitality operators
A structured commercial pipeline in HubSpot from first contact through project close and repeat purchase
Outreach and activation across three commercial tiers: reactivating dormant high-value accounts (Win-Back), converting never-purchased contacts (Activate), and growing active commercial buyers (Retain)
The commercial sales pitch — developing and refining a compelling narrative that clearly articulates the differentiated value of Havenly’s multi-brand catalog for commercial-scale projects
Commercial pilot success metrics — pipeline size, win-back reactivation rate, new buyer activation, and revenue growth — with regular reporting to leadership
Program infrastructure build-out in partnership with internal stakeholders: brand-specific discount schedules, consolidated project invoicing, net terms for qualifying accounts, and freight/delivery options
Launch and scale Havenly’s commercial program from pilot to a repeatable, growing revenue channel
Collaboration with marketing and product on the launch of a dedicated commercial landing page and industry outreach campaigns
CRM improvements — better segmentation, prioritized outreach, and identification of net-new commercial prospects
Feedback loops between commercial clients and internal teams to continuously improve the program and advocate for commercial buyers’ needs at scale
A high standard for client relationships — you’re responsive, consultative, and genuinely invested in helping clients succeed