AVP, Specialty & Wellness Marketing, Focus Markets

Synchrony • Costa Mesa, CT

7d • Hybrid

About The Position

Synchrony is seeking a flexible, driven, entrepreneurial-minded marketer to accelerate growth across our Specialty & Wellness focus markets. This role will own client-level and market-level marketing activation for a portfolio of clients, including contractual partnerships, and independents, working under the VP, Specialty and Wellness. This role will partner closely with Sales, Client Management, Analytics, Digital, Lifecycle/CRM, Product, and agency teams to deploy B2B and B2B2C programs that drive provider/location engagement, consumer applications, purchase volume, usage/retention, and NCS from our focus markets. This is a client facing, individual contributor role (no direct reports) with high visibility and significant cross-functional leadership responsibilities.

Requirements

• Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience.
• Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location).
• Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders.
• Demonstrated experience in B2B marketing; B2B2C experience strongly preferred.
• Willingness to travel up to 30%.
• Ability and flexibility to travel for business as required
• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• Legal authorization to work in the U.S. is required.
• We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

• Experience with multi-location, franchise, or enterprise partner models.
• Healthcare/wellness, specialty services, or financial products marketing experience (plus).
• Experience with Salesforce CRM and Marketing Cloud (or comparable platforms).
• Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization.
• Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations.
• Strong communicator and collaborator with the ability to influence without authority.

Responsibilities

• Serve as the marketing owner and primary point-of-contact for assigned Focus Market clients/partners; align marketing priorities to partner objectives and S&W growth goals.
• Develop quarterly/annual client marketing plans, integrated calendars, and activation roadmaps; coordinate priorities with Sales and Client leaders.
• Support partner operating rhythms including campaign plans, program updates, and QBR content.
• Lead end-to-end execution of multi-channel B2B and B2B2C campaigns to drive: provider/location onboarding and engagement, consumer applications, approvals, and purchase volume growth, usage and retention through lifecycle motions.
• Execute targeted account-based/segment-based marketing for priority partner segments and locations.
• Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials that make financial conversations easier for front-line teams.
• Build and optimize market acquisition and lifecycle communications including email automation and journey mapping (e.g., Salesforce Marketing Cloud or similar platforms) working with cross-functional teams.
• Create and manage content to support acquisition and engagement objectives (case studies, webinars, one-pagers, playbooks, emails, partner toolkits).
• Use analytics, testing, and segmentation to optimize performance; recommend improvements to targeting, messaging, channel mix, and offers/promotions (where applicable).
• Track and communicate outcomes against KPIs (e.g., lead volume, conversion, applications, approvals, purchase volume, usage, ROI).
• Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time.
• Perform other duties and/or special projects as assigned.

Benefits

• eligible for an annual bonus based on individual and company performance
• option to work from home near one of our Hubs or come into one of our offices
• required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level