AVP, Retail Acquisition

Barclays•Wilmington, DE

1d•Onsite

About The Position

To establish and nurture profitable partnerships that contribute to the bank's growth and strategic objectives, by acting as liaison between the bank and its external partners, working to create mutually beneficial collaborations. Join Barclays as an AVP, Retail Acquisition, where you will leverage your growth mindset and creative problem-solving skills to drive acquisition projects spanning across product onboarding experiences, as well as credit strategies and risk governance. Core duties involve supporting cross-functional teams, guiding cross-functional strategy execution, ensuring regulatory compliance, and driving commercial growth. You will also oversee acquisition marketing operations across the total GAP portfolio - guiding intake, reporting, and go-to-market acquisition strategy for Old Navy, Gap, Banana Republic and Athleta. You will coordinate across internal teams and external partners to execute acquisition campaigns, ensure compliance, and maintain consistent communication.

Requirements

Developing and executing customer acquisition strategies, particularly within Card and Financial Services environments and digital marketing
Applying data evaluation and customer segmentation to identify trends, optimize performance, and drive acquisition results
Supporting marketing operations, performance reporting, and digital acquisition channels
Supporting multi-layered projects, including intake, governance, compliance, and review processes
Using quantitative and qualitative data to evaluate acquisition performance and identify opportunities for continuous improvement

Nice To Haves

Ability to drive and execute the acquisition agenda in an uncertain and fluid environment
Ability to work effectively with cross-functional teams in a matrixed environment across multiple geographies
Entrepreneurial ability to work with ambiguity, providing structure to unstructured situations
Risk and controls
Change and transformation
Business acumen
Strategic thinking
Digital and technology
Job-specific technical skills

Responsibilities

Execution of market research activities to identify potential partners whose offerings and target markets meet the established criteria for selection, considers industry, experience and service quality, and ensuring that they contribute to the bank's strategic objectives through the alignment of partnership initiatives.
Assessment of the financial stability, reputation, and technological capabilities of potential partners to ensure they meet the bank's criteria for collaboration.
Collaboration with legal teams to support the development and negotiation process of agreements which clearly define the scope of collaboration, revenue sharing models, service levels, risk allocation and responsibility for each party.
Collaboration with internal teams and partnering teams to support the smooth integration of products and services, and the development of joint marketing/sales campaigns to enhance customer reach and experience across both organisations.
Evaluation of key performance indicators to measure the success of the partnership, identify areas for improvement, and make adjustments as needed.
Relationship management of their counterparts at partner organisations, fostering trust and open dialogue to address any issues or concerns promptly.
Internal consultations, sharing their market insights and industry knowledge with relevant departments within the bank.
To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness.
Collaborate closely with other functions/ business divisions.
Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function.
Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments.
They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
Take ownership for managing risk and strengthening controls in relation to the work done.
Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
Influence or convince stakeholders to achieve outcomes.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right.
They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
Supporting cross-functional teams, guiding cross-functional strategy execution, ensuring regulatory compliance, and driving commercial growth.
Oversee acquisition marketing operations across the total GAP portfolio - guiding intake, reporting, and go-to-market acquisition strategy for Old Navy, Gap, Banana Republic and Athleta.
Coordinate across internal teams and external partners to execute acquisition campaigns, ensure compliance, and maintain consistent communication.