AVP of Business Development

United Heritage Credit Union•Austin, TX

3d•Onsite

About The Position

Under the direction of the Chief Experience Officer (CXO), the AVP of Business Development is responsible for driving membership growth, strengthening brand presence, and expanding the Credit Union's relationships within the communities we serve. While this role in fully onsite at our Austin headquarters, this position requires a strong external presence in the marketplace, participation in community organizations and events, and collaboration with internal teams to execute initiatives that drive product and brand awareness, deepen relationships, and increase overall membership. In this role with UHCU you will get to: Provide Leadership & Build Out a Team As the program grows, provide recommendations to the CXO on organizational structure and staffing needs to support expanded outreach and partnership initiatives. Provide direct leadership, coaching, and mentorship to Business Development team members, ensuring consistent application of leadership best practices, performance management, and employee development standards. Build and sustain a strong leadership pipeline through succession planning, talent development, and a culture of accountability, engagement, and continuous improvement. Oversee the execution of departmental priorities and deliverables to ensure operational stability and an exceptional member experience. Foster open communication and a positive employer-employee relationship through recognition, feedback, and continuous performance coaching. Establish the foundation for a scalable business development and partnership program, including processes, tools, and performance metrics. Strategically Plan & Develop Programs Partner with the CXO to develop and execute a multi-year strategic roadmap and annual budget for business development and community partnership operations aligned with organizational goals, growth and retention strategies, and member experience priorities. Responsible for maintaining budget tracking and expense allocation reporting to the CXO. Proactively identify and develop community-based opportunities to deliver financial literacy programs, presentations, and awareness campaigns that support brand awareness efforts. Working with the Marketing Analyst, review and analyze market trends, community demographics, and competitor strategies to inform partnership opportunities and member acquisition initiatives. Translate data into actionable insights and recommendations for executive leadership. Collaborate with the CXO to develop measurable goals, KPIs, and performance metrics aligned with the Credit Union's strategic priorities for business development. In collaboration with the VP of Marketing and CXO, develop and maintain an annual engagement calendar including community events and outreach activities to directly support member acquisition and retention initiatives. Build Community Partnerships & Grow Membership Participate in community meetings and events aligned with organizational and philanthropic objectives, serving as the Credit Union's brand ambassador while promoting our mission, products, and community impact. Partner with cross-departmental stakeholders to ensure community partnership initiatives translate into effective member acquisition campaigns. Build relationships with community business owners using targeted techniques to spread brand awareness and promote Credit Union products and services. Drive membership growth by cultivating relationships, establishing communication channels, and promoting brand awareness in new markets. Partner with branch operations leadership to develop training, resources, and coaching for branch management staff to assist them with networking and building strong relationships within their local markets. Build and maintain strong relationships with community leaders, chambers of commerce, and local organizations to generate referrals and partnership opportunities. Champion Member Service & Business Acumen Maintain in-depth knowledge of UHCU products and services offered as well as industry and marketing trends. Champion the Credit Union's best-in-class hospitality standards to elevate the member experience. Partner with branch operations leadership to ensure consistent outreach strategies and alignment with the Credit Union's member acquisition goals. Foster a culture of community involvement by encouraging branch teams to serve as visible representatives of the credit union in their local markets. Partner with the CXO to provide feedback to internal teams based on community partner and member insights gathered through community outreach efforts. Maintain Performance Management & Create Reporting Ensure accurate data management and reporting while monitoring performance indicators such as appointments, campaigns, and community engagement activities. Track and report on membership growth, employer partnership engagement, and outreach activity performance. Maintain a structured pipeline of prospective employer partners and monitor conversion metrics. Provide regular updates to executive leadership on partnership growth, business development outcomes, and market opportunities. Evaluate the effectiveness of outreach programs and recommend adjustments to improve member acquisition and retention results.

Requirements

Bachelor's degree from an accredited college or university in Business Administration, Marketing, or a related field.
Minimum of 7 years of progressive member acquisition experience, customer service, and/or marketing experience.
Highly developed skills in: presentation, organization, planning and leadership.
Strong analytical and process-development skills with experience leveraging metrics to drive operational and strategic decisions.
Self-motivated and goal driven with the ability to self-manage priorities.
Demonstrated experience developing, managing, and maintaining agency and stakeholder relationships
Strong written and verbal communication skills with the ability to collaborate effectively across all levels of the organization.
Highly adaptive and open to changes as the organization grows and evolves.
Ability to travel as required.

Nice To Haves

Master's degree in Business Administration (MBA) or related advanced degree.
5+ years of experience in a financial institution or related industry.
5+ years of experience with project management methodologies and program implementations.
Experience in a credit union or banking environment.