AVP of Business Development - Home Health

Heartland Home Health•Saginaw, MI

9d•Hybrid

About The Position

Lead with Purpose. Grow with Strategy. We're looking for an experienced Area Vice President of Business Development to lead and inspire high-performing home health sales teams, drive new market growth, and strengthen referral networks across multiple territories. This position will oversee sales representatives in Midland/West Branch, MI, Ft. Wayne, IN and Milwaukee, WI. Typical travel with be 2-3 weeks per month; M-TH, with Friday being a home office day.

Requirements

Bachelor’s degree required (Business, Marketing, or Healthcare preferred).
Valid driver’s license and automobile liability insurance required.
5+ years of direct sales experience in the healthcare industry, including home health or hospice.
2–4 years of sales management experience in a multi-site or multi-territory environment.
Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.
Experience working in a metrics-driven sales environment with CRM, EMR, and data tracking tools.

Nice To Haves

HomeCare HomeBase experience preferred.

Responsibilities

Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
Lead the design and execution of market-specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.
Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.

Benefits

Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund
Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company-paid Life & Long-Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)