AVP, Marketing Investment Planning Agency Strategy & Operations

AT&T • Dallas, TX

10d • Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. About AT&T : Our purpose is to create connection – with each other, with what people need to thrive in their everyday lives, and with the stories and experiences that matter. About AT&T Marketing & Growth Organization (MGO): The Marketing & Growth Organization's mission is to drive efficient, integrated, customer-centric growth by connecting strategy, marketing execution, and customer lifecycle to power acquisition, retention, and AT&T brand strength.

Requirements

• Experience collaborating with a broader marketing organization of 250-300+ and influencing senior leaders across functions.
• Experience stewarding large-scale marketing budgets and investment plans, preferably $250M+.
• Experience managing agency and vendor operations for large consumer-facing brands and complex enterprise marketing ecosystems.
• Marketing investment planning, brand finance, strategy, business intelligence, procurement, agency management, or operations experience in multi-product consumer and/or B2B companies.
• Deep understanding of agency ecosystems, vendor sourcing, contract models, performance management, and marketing operating models.
• Experience developing benchmarks, investment recommendations, and operating practices that improve business impact, efficiency, and accountability.
• Strong financial acumen with experience in budget allocation, cost forecasting, reconciliation, and investment optimization.
• Highly analytical, able to interpret complex business inputs, identify trends, surface risks and opportunities, and translate insights into actionable recommendations.
• Direct experience developing marketing investment strategies across portfolios of products, campaigns, or business lines.
• Experience working closely with Finance, Procurement, Legal, Product, Business Intelligence, and Marketing teams to deliver cross-functional outcomes.
• Proven ability to drive consensus and momentum across multiple teams, including senior leaders and non-direct stakeholders in a matrixed organization.
• Track record of building coalitions, leading outside formal reporting lines, and translating strategy into disciplined execution.
• Ability to serve as a vital member of the marketing leadership team, helping shape investment, operating, and agency strategies that support enterprise growth.
• Executive presence to inspire confidence with internal and external constituents.
• Collaborative, pragmatic, and willing to roll up sleeves to solve complex cross-functional challenges.
• Change agent with the ability to improve operating discipline, create transparency, and drive positive cultural change across AT&T.
• Bachelor’s degree (BS/BA) desired.
• 10+ years of related experience.

Responsibilities

• Lead the annual bottoms-up marketing investment planning process across the organization, translating revenue goals, product priorities, market conditions, and profitability targets into clear budget recommendations.
• Develop investment thresholds, prioritization logic, and budget allocation recommendations that enable AT&T to meet or exceed business KPIs.
• Partner with Finance, Product, and Marketing teams to build unified metrics, planning inputs, benchmarks, and reporting frameworks that can be measured and optimized.
• Build a multi-product investment strategy that prioritizes marketing spend across Consumer, Business, and enterprise initiatives based on revenue potential, strategic importance, and measurable impact.
• Develop holistic planning methodologies that balance enterprise priorities with individual product and campaign needs.
• Provide an informed marketing point of view on forecast feasibility, risks, opportunities, and tradeoffs to guide leadership decision-making.
• Define and manage the agency and vendor roster to ensure the Marketing & Growth Organization has best-in-class external partners across media, creative, data and analytics, CRM, research, production, and related disciplines.
• Lead agency and vendor sourcing processes, including RFIs, RFPs, capability assessments, onboarding, transition planning, negotiation support, and final award recommendations.
• Collaborate with Procurement and Legal to manage contracting, service models, scopes of work, and commercial terms that create cost savings, strategic synergies, and operational clarity.
• Establish governance frameworks for roster management, agency approvals, briefing processes, decision rights, operating models, and ways of working across internal teams and external partners.
• Oversee agency and vendor performance management, including KPIs, scorecards, 360 evaluations, and recommendations to improve quality, efficiency, accountability, and business outcomes.
• Design processes that improve workflow efficiency, speed-to-market, compliance, scalability, and consistency across agency-enabled marketing activities.
• Monitor marketing investment performance throughout the year and recommend adjustments based on business conditions, revised forecasts, campaign performance, and enterprise priorities.
• Provide executive-level visibility into investment planning, budget decisions, agency performance, and operating model effectiveness for Marketing & Growth Organization leadership and C-level stakeholders.
• Serve as a consultative partner to marketing and business leaders, ensuring spend decisions and agency resources remain aligned to growth objectives and measurable ROI.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company-designated holidays)
• Long Term Grants and Deferred Compensation
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

What This Job Offers

• Job Type: Full-time
• Career Level: Manager