AVP, Marketing Investment Planning Agency Strategy & Operations

AT&T•Dallas, TX

11d•$231,700 - $347,500•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. About AT&T: Our purpose is to create connection – with each other, with what people need to thrive in their everyday lives, and with the stories and experiences that matter. About AT&T Marketing & Growth Organization (MGO): The Marketing & Growth Organization's mission is to drive efficient, integrated, customer-centric growth by connecting strategy, marketing execution, and customer lifecycle to power acquisition, retention, and AT&T brand strength. ROLE AND RESPONSIBILITIES In this highly visible, cross-functional role, you will lead the integrated planning, governance, and optimization of AT&T’s marketing investments and agency ecosystem. The role is accountable for building a disciplined annual marketing investment plan that aligns budget decisions to revenue forecasts, business unit priorities, market dynamics, profitability goals, and enterprise growth objectives. In parallel, you will shape and manage the external agency and vendor model that enables the Marketing & Growth Organization to execute with quality, speed, financial discipline, and measurable business impact. You will serve as a strategic connector across Marketing, Finance, Supply Chain, Legal, Business Intelligence, Product, and Business Unit leadership to ensure marketing spend, agency partnerships, and operating processes are coordinated, transparent, and optimized throughout the year. You will be responsible for: Marketing Investment Planning & Budget Strategy: Lead the annual bottoms-up marketing investment planning process across the organization, translating revenue goals, product priorities, market conditions, and profitability targets into clear budget recommendations. Develop investment thresholds, prioritization logic, and budget allocation recommendations that enable AT&T to meet or exceed business KPIs. Partner with Finance, Product, and Marketing teams to build unified metrics, planning inputs, benchmarks, and reporting frameworks that can be measured and optimized. Integrated Investment Strategy: Build a multi-product investment strategy that prioritizes marketing spend across Consumer, Business, and enterprise initiatives based on revenue potential, strategic importance, and measurable impact. Develop holistic planning methodologies that balance enterprise priorities with individual product and campaign needs. Provide an informed marketing point of view on forecast feasibility, risks, opportunities, and tradeoffs to guide leadership decision-making. Agency Strategy, Vendor Management & Sourcing: Define and manage the agency and vendor roster to ensure the Marketing & Growth Organization has best-in-class external partners across media, creative, data and analytics, CRM, research, production, and related disciplines. Lead agency and vendor sourcing processes, including RFIs, RFPs, capability assessments, onboarding, transition planning, negotiation support, and final award recommendations. Collaborate with Procurement and Legal to manage contracting, service models, scopes of work, and commercial terms that create cost savings, strategic synergies, and operational clarity. Agency Governance, Operations & Performance: Establish governance frameworks for roster management, agency approvals, briefing processes, decision rights, operating models, and ways of working across internal teams and external partners. Oversee agency and vendor performance management, including KPIs, scorecards, 360 evaluations, and recommendations to improve quality, efficiency, accountability, and business outcomes. Design processes that improve workflow efficiency, speed-to-market, compliance, scalability, and consistency across agency-enabled marketing activities. Budget Maintenance, Optimization & Executive Visibility: Monitor marketing investment performance throughout the year and recommend adjustments based on business conditions, revised forecasts, campaign performance, and enterprise priorities. Provide executive-level visibility into investment planning, budget decisions, agency performance, and operating model effectiveness for Marketing & Growth Organization leadership and C-level stakeholders. Serve as a consultative partner to marketing and business leaders, ensuring spend decisions and agency resources remain aligned to growth objectives and measurable ROI.

Requirements

Bachelor’s degree (BS/BA) desired.
10+ years of related experience.
Experience collaborating with a broader marketing organization of 250-300+ and influencing senior leaders across functions.
Experience stewarding large-scale marketing budgets and investment plans, preferably $250M+.
Experience managing agency and vendor operations for large consumer-facing brands and complex enterprise marketing ecosystems.
Marketing investment planning, brand finance, strategy, business intelligence, procurement, agency management, or operations experience in multi-product consumer and/or B2B companies.
Deep understanding of agency ecosystems, vendor sourcing, contract models, performance management, and marketing operating models.
Experience developing benchmarks, investment recommendations, and operating practices that improve business impact, efficiency, and accountability.
Strong financial acumen with experience in budget allocation, cost forecasting, reconciliation, and investment optimization.
Highly analytical, able to interpret complex business inputs, identify trends, surface risks and opportunities, and translate insights into actionable recommendations.
Direct experience developing marketing investment strategies across portfolios of products, campaigns, or business lines.
Experience working closely with Finance, Procurement, Legal, Product, Business Intelligence, and Marketing teams to deliver cross-functional outcomes.
Proven ability to drive consensus and momentum across multiple teams, including senior leaders and non-direct stakeholders in a matrixed organization.
Track record of building coalitions, leading outside formal reporting lines, and translating strategy into disciplined execution.
Ability to serve as a vital member of the marketing leadership team, helping shape investment, operating, and agency strategies that support enterprise growth.
Executive presence to inspire confidence with internal and external constituents.
Collaborative, pragmatic, and willing to roll up sleeves to solve complex cross-functional challenges.
Change agent with the ability to improve operating discipline, create transparency, and drive positive cultural change across AT&T.

Responsibilities

Lead the annual bottoms-up marketing investment planning process across the organization, translating revenue goals, product priorities, market conditions, and profitability targets into clear budget recommendations.
Develop investment thresholds, prioritization logic, and budget allocation recommendations that enable AT&T to meet or exceed business KPIs.
Partner with Finance, Product, and Marketing teams to build unified metrics, planning inputs, benchmarks, and reporting frameworks that can be measured and optimized.
Build a multi-product investment strategy that prioritizes marketing spend across Consumer, Business, and enterprise initiatives based on revenue potential, strategic importance, and measurable impact.
Develop holistic planning methodologies that balance enterprise priorities with individual product and campaign needs.
Provide an informed marketing point of view on forecast feasibility, risks, opportunities, and tradeoffs to guide leadership decision-making.
Define and manage the agency and vendor roster to ensure the Marketing & Growth Organization has best-in-class external partners across media, creative, data and analytics, CRM, research, production, and related disciplines.
Lead agency and vendor sourcing processes, including RFIs, RFPs, capability assessments, onboarding, transition planning, negotiation support, and final award recommendations.
Collaborate with Procurement and Legal to manage contracting, service models, scopes of work, and commercial terms that create cost savings, strategic synergies, and operational clarity.
Establish governance frameworks for roster management, agency approvals, briefing processes, decision rights, operating models, and ways of working across internal teams and external partners.
Oversee agency and vendor performance management, including KPIs, scorecards, 360 evaluations, and recommendations to improve quality, efficiency, accountability, and business outcomes.
Design processes that improve workflow efficiency, speed-to-market, compliance, scalability, and consistency across agency-enabled marketing activities.
Monitor marketing investment performance throughout the year and recommend adjustments based on business conditions, revised forecasts, campaign performance, and enterprise priorities.
Provide executive-level visibility into investment planning, budget decisions, agency performance, and operating model effectiveness for Marketing & Growth Organization leadership and C-level stakeholders.
Serve as a consultative partner to marketing and business leaders, ensuring spend decisions and agency resources remain aligned to growth objectives and measurable ROI.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company-designated holidays)
Long Term Grants and Deferred Compensation
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone