AVP, Digital Products

USAA•San Antonio, TX

1d•Hybrid

About The Position

USAA's mission is to empower its members to achieve financial security through highly competitive products, exceptional service, and trusted advice, aiming to be the #1 choice for the military community and their families. This role offers a fulfilling career where core values like honesty, integrity, loyalty, and service define interactions. USAA is proud to support active-duty military spouses, with potential for remote or hybrid flexibility consistent with policy and business needs. The AVP, Digital Products will create, develop, and sustain business, technology, and Line of Business (LoB) relationships, serving as the digital/technology product point of contact. This role involves setting the vision, strategy, direction, key performance indicators, and outcomes for a digital or technology product portfolio. The position acts as an escalation point for daily activities within the digital or technology product management organization, providing executive oversight and leading the team to manage ambiguity, drive clarity, and ensure execution plans among team members and stakeholders. The role requires influencing senior leaders, product managers, developers, vendors, designers, and other stakeholders to ensure successful product strategies and launches. A key responsibility is promoting a focus on evolving member needs and demand-based enhancements through member-based research. The AVP is accountable for delivering agreed-upon goals and outcomes for products, services, and transactions across digital channels and platforms. This includes managing investments, innovation mix, prioritization, and trade-off decisions related to member experience, performance, and operational support at the program or portfolio level. The role also involves attracting, selecting, and developing top-tier talent to maintain and transform USAA's digital/technology product offerings. Ensuring technology capabilities align with architectural and system standards, promoting a consistent USAA approach to global platforms and standards, and driving the economic success of the LoB through portfolio growth are critical. The AVP will oversee strategic alignment across company/staff agency product portfolios, initiatives, and investments, and ensure risks are effectively identified, measured, monitored, and controlled.

Requirements

Bachelor's degree; OR 4 years of relevant education and/or experience.
10 years of experience as a Technology, Product Management or Digital transformation leader for Association initiatives and platforms, with varying responsibilities from strategy to market to ongoing product improvements.
6 years of direct team lead or leading matrixed or cross-functional, large scaled teams.
Demonstrated ability to think strategically and execute both strategic and tactical association-wide efforts related to the development and management of new products/product enhancements and leverage and influence leadership, and cross-functional teams to develop and execute product strategy.
Solid business and technology acumen combined with strong technical and customer experience foundations.
Outstanding people management abilities, creates and sustains environment to succeed.
Proven leadership and ability to influence at all levels of management.
Demonstrated knowledge of Technology/Digital products and/or emerging technology platforms, applications and standards.
Advanced facilitation, collaboration and consensus building skills, with extensive experience in presenting to cross-functional teams and Senior/Executive leaders.
Demonstrated ability to effectively communicate, both orally and in writing, to executive leadership, driving accountability and sense of urgency.
Demonstrates and maintains in-depth knowledge of regulatory requirements and supervisory expectations / laws impacting the organization's risk management framework, governance, standards, capabilities and risk strategy across all lines of business.
Experience working with Agile delivery/development organizations.
Knowledge of federal laws, rules, and regulations including, but not limited to, GLBA (Gramm-Leach-Bliley Act), Telephone Consumer Protection Act (TCPA) and Americans with Disabilities Act (ADA).

Responsibilities

Creates, develops, and sustains Business, Technology, and LoB relationships, acting as digital/technology product point of contact for partners/customers.
Sets the vision, strategy, direction, key performance indicators and outcomes of a Digital or Technology product portfolio.
Serves as escalation point on day-to-day activities of the Digital or Technology product management organization.
Provides executive oversight and leads organization to effectively manage ambiguity, and influences others to drive clarity, solutions, and execution plan among team and stakeholders.
Influences senior leaders, Digital or Technology product managers, developers, vendors, designers and other stakeholders to ensure successful product strategies and product/ feature launches within a LoB.
Promotes continued focus on evolving member needs and demand-based enhancements through member-based research (focus groups, usefulness testing, a/b testing, and other research methodologies) as appropriate.
Accountable for delivering on agreed upon goals and outcomes for products, services and transactions across digital channels and platforms.
Manages investments, innovation mix, prioritization, and tradeoff decisions among member experience, performance, and operational support requirements at the program or portfolio level.
Attracts, selects, and develops top-tier Technology/Digital product management talent to continually maintain and transform USAAs digital/technology product offerings.
Responsible for ensuring technology capabilities align to architectural and system standards, promoting a consistent USAA approach to the development and deployment of global platforms and standards.
Drives the economic success of the LoB through the growth of the digital/technology product portfolio(s).
Oversees strategic alignment across company/staff agency product portfolio(s), initiatives, and investments.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.