AVP, Digital Products

Merrick Bank

1d • Onsite

About The Position

The AVP, Digital Products, Card Acquisitions owns the end-to-end product management of Merrick Bank’s digital credit card originations experience across applicant journeys, application platforms, and supporting digital acquisition capabilities. This role helps shape the future of Merrick’s card acquisition strategy by leading the evolution of modernized, data-driven, and scalable application experiences across brands, channels, and products. The AVP plays a central role in advancing the acquisition roadmap through platform modernization, funnel optimization, experimentation, and cross-functional execution.

Requirements

• Bachelor’s degree in a technology-, analytics-, or digital-related field such as Management Information Systems (MIS), Information Systems, Computer Science, Data Analytics, Digital Marketing, Business Analytics, Economics, Finance, Engineering, or a related discipline is required.
• Seven (7)+ years of experience in financial services, digital product management, technology, marketing, analytics, or related disciplines.
• Strong experience defining business requirements and partnering across cross-functional teams to deliver complex digital initiatives.
• Strong product owner experience supporting agile or sprint-based digital product delivery, including backlog refinement, sprint planning, sprint reviews, and issue or defect management.
• Proven ability to lead sprint teams and translate business goals, customer needs, and product strategy into actionable user stories, backlog priorities, and acceptance criteria
• Ability to bring structure and clarity to ambiguous initiatives and drive execution across multiple interdependent workstreams.
• Extensive hands-on experience with Jira and Confluence for planning, documentation, and cross-functional collaboration.
• Experience analyzing digital customer journeys, web and mobile behavior, or feature performance is required.
• Strong analytical capabilities, including SQL proficiency and the ability to work hands-on with large datasets to derive insights and inform decision-making
• Hands-on experience with Google Analytics and/or Adobe Analytics is required

Nice To Haves

• Experience in financial services, credit cards, or other regulated consumer environments is strongly preferred.

Responsibilities

• Manage digital product strategy and roadmap for Merrick’s credit card acquisition and application experiences across web and mobile
• Serve as business lead for digital application experiences, including customer journey strategy, experience optimization, platform evolution, and prioritization of enhancements that improve funnel performance and enable future scale.
• Serve as product owner for agile delivery, owning and maintaining the product backlog and ensuring work is prioritized based on business value, customer impact, technical dependencies, and delivery readiness.
• Lead cross-functional definition of business requirements and partner closely with Technology, Marketing, Risk, Legal, Compliance, Operations, Analytics, and external partners to deliver new capabilities and improve acquisition performance.
• Lead backlog refinement, sprint planning, and related agile ceremonies in close partnership with engineering and cross-functional stakeholders.
• Provide day-to-day product leadership to sprint teams by clarifying requirements, defining acceptance criteria, making prioritization and trade-off decisions, and helping unblock delivery.
• Lead experimentation and optimization efforts across storefront and application experiences, including A/B testing, personalization, and conversion improvement initiatives.
• Contribute to the design and evolution of customer-facing acquisition experiences by creating, reviewing and refining wireframes, prototypes, and interaction patterns to improve usability, clarity, and conversion performance.
• Use digital analytics, large datasets, and downstream performance insights to identify trends, evaluate customer behavior, and inform roadmap, prioritization, and acquisition strategy decisions.
• Provide oversight of testing, QA, release readiness, and implementation planning for application changes, experience enhancements, and platform releases.
• Balance near-term sprint execution with longer-term product roadmap planning and platform evolution.
• Drive accountability for delivery outcomes by monitoring progress, managing scope, identifying risks, and escalating issues as needed.
• Analyze customer behavior across digital channels using Google Analytics and/or Adobe Analytics to identify usage patterns, drop-offs, and optimization opportunities
• Perform feature-level and journey-level analysis to evaluate adoption, engagement, and business impact of digital capabilities.
• Ensure compliance with internal controls, applicable laws and regulations, and proper escalation of operational, compliance, or policy issues.
• Responsible for complying with all of the Bank’s internal control policies and procedures.
• Responsible for understanding and complying with all laws and regulations to which the Bank is subject.
• Responsible for communicating problems in operations, noncompliance with the code of conduct, noncompliance with laws and regulations, policy violations, or illegal acts.

Benefits

• Competitive Pay, including a Bonus Target or Variable Pay Incentive Program
• Benefits Package -Medical, Dental, and Vision (plus much more)
• 401(k) Plan with Company Match
• Short- & Long-Term Disability
• Wellness Programs
• Group Life and AD&D Insurance
• Paid Vacation, Sick Days and bank Holidays
• Employee Engagement Activities including Employee Appreciation Day, DEI Employee Resource Groups, Corporate Social Responsibility, Service Recognition

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level