AVP Demand Generation, Healthcare
About The Position
The AVP, Demand Generation, Healthcare is responsible for driving pipeline performance across Hyland’s Healthcare segment. This leader executes and scales the Healthcare marketing growth engine, ensuring strategy, execution, and investment are aligned to revenue outcomes across priority Healthcare accounts and sub-segments. This role leads a vertically aligned team of demand generation and field marketing leaders, each accountable for pipeline generation and progression within Healthcare, including ownership of routes to market and digital strategy execution. Operating within a global marketing framework, this leader partners closely with Healthcare Sales leadership and central marketing functions to deliver measurable pipeline impact and accelerate growth in a scalable, repeatable way.
Requirements
- 12–15 years of experience in B2B marketing, with leadership in demand generation, field marketing, or growth roles
- Proven ability to drive pipeline and revenue outcomes within Healthcare or industry-based marketing models
- Experience executing within complex, global marketing organizations
- Expertise in: Demand generation and pipeline management
- Digital marketing and performance optimization
- Account-based marketing (ABM)
- Integrated, cross-channel campaigns
- Strong experience partnering with Sales leadership to drive pipeline outcomes
- Experience applying data, technology, and AI to improve marketing effectiveness
- Demonstrated ability to lead teams and drive execution in fast-paced environments
- Strong collaboration and stakeholder management skills
Responsibilities
- Own Healthcare pipeline creation and progression across priority accounts and segments, in partnership with marketing, partners, and sales
- Execute against pipeline targets, plans, and investment priorities aligned to company revenue goals
- Establish operating rhythms, reporting, and performance tracking to manage pipeline health and outcomes
- Provide visibility into marketing’s contribution to Healthcare pipeline and revenue outcomes
- Apply AI and data-driven approaches to improve scale, efficiency, and growth
- Lead a team of demand generation and field marketing leaders aligned to Healthcare
- Drive accountability for pipeline performance, execution quality, and speed to market
- Build a high-performing organization aligned to modern B2B demand generation practices
- Execute integrated demand generation strategies across digital, field, and account-based channels
- Improve conversion performance through optimization of campaigns, content, and channel mix
- Partner with centralized digital teams to ensure execution excellence while maintaining vertical accountability
- Align demand generation execution to Healthcare sales strategies and coverage models
- Partner with Healthcare Sales leadership to support pipeline targets and conversion outcomes
- Enable account-based and segment-specific programs to improve relevance and engagement
- Oversee Healthcare field marketing execution, including industry events and targeted engagement programs
- Ensure alignment between field, digital, and SDR motions to support pipeline goals
- Leverage partner relationships to drive Healthcare-focused growth initiatives
- Track and optimize performance across campaigns, channels, and programs to maximize pipeline ROI
- Identify opportunities to improve efficiency, targeting, and conversion
- Introduce data-driven experimentation and continuous improvement practices
Benefits
- career development resources
- wellbeing programs
- innovation practices
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
