Automotive Upgrade Manager

Sheehy Volkswagen of Springfield•Springfield, VA

3d•Onsite

About The Position

Sheehy VW of Springfield is seeking a highly motivated Upgrade Manager to join our team. In this role, you will engage with current customers in favorable equity positions and guide them through a smooth, value-driven vehicle upgrade process. The ideal candidate will have a strong understanding of vehicle equity, financing options, and the ability to effectively communicate the benefits of upgrading to newer models or higher trim levels.

Requirements

Previous automotive sales experience required
Strong communication and customer service skills
Proven track record of exceeding sales goals
Ability to learn and use data mining tools (eLeads or Drive Centric experience a plus)
Knowledge of financing and leasing structures
Self-motivated, organized, and results-driven
Authorized to work in the U.S.
Valid driver’s license with a clean driving record
Ability to pass a pre-employment background check, Motor Vehicle Record (MVR) check, and drug screen

Nice To Haves

eLeads or Drive Centric experience

Responsibilities

Proactively reach out to current customers eligible for upgrades based on vehicle equity and trade-in value
Conduct vehicle evaluations, present upgrade options, and explain financial advantages
Collaborate with sales, finance, and service teams to deliver a seamless upgrade experience
Maintain an up-to-date CRM database with contact history, leads, and conversion tracking
Monitor and report on equity mining performance and sales metrics
Stay current on inventory, OEM incentives, and vehicle technology to present compelling options