Automotive Sales Manager

O'Meara GMC • Thornton, CO

6d • $150,000 - $270,000

About The Position

The Automotive Sales Manager is responsible for driving new and used vehicle sales performance, managing and developing the sales team, and ensuring an exceptional customer experience. This role partners closely with the General Sales Manager, Finance & Insurance (F&I), and sales teams to execute dealership strategies, hit volume and gross targets, and maintain compliance with all OEM and regulatory standards.

Requirements

• Prior Automotive Sales Manager and/or Used Vehicle Sales Manager experience
• Proven track record of achieving sales volume and gross profit targets
• Strong desking, closing, and negotiation skills
• Experience working with CRM systems and dealership software
• Valid driver’s license and acceptable driving record

Nice To Haves

• Experience in an OEM-franchise dealership.
• GMC experience a plus
• Strong analytical skills with the ability to interpret sales reports and KPIs
• Bilingual (a plus, not required)
• Strong understanding of GM incentive programs and GM Financial offerings

Responsibilities

• Lead, coach, and hold accountable a team of sales consultants to achieve daily, weekly, and monthly sales goals
• Desk deals, structure transactions, and ensure optimal gross profit while maintaining customer satisfaction
• Monitor and manage key performance indicators (KPIs) including close rate, gross per unit, units per salesperson, and CSI
• Execute sales processes consistently (road-to-the-sale, follow-up, CRM usage)
• Recruit, train, and onboard new sales consultants
• Conduct regular one-on-ones, performance reviews, and daily sales meetings
• Provide ongoing coaching on product knowledge, objection handling, and negotiation skills
• Ensure a seamless handoff between Sales, BDC, and F&I
• Handle customer escalations and resolve issues professionally and promptly
• Maintain high CSI and online reputation scores
• Partner with management to manage new and used vehicle inventory levels
• Support pricing strategies based on market data and OEM guidance
• Ensure vehicles are properly merchandised, lot-ready, and represented accurately online
• Ensure adherence to dealership policies, OEM standards, and state/federal regulations
• Maintain accurate deal documentation and CRM data
• Collaborate with F&I to maximize product penetration while staying compliant

Benefits

• 401K
• Health, Dental Vision
• Supplemental Insurance
• FSA
• Sick Time accrues immediately
• PTO after one year
• Employee Pricing on vehicles and services
• Discount on parts
• Opportunity for growth

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed