Automotive Marketing Manager

Pride Motor Group•Lynn, MA

1d•Onsite

About The Position

Pride Motor Group 793 Lynnway Lynn, Ma 01905 Signing Bonus for Experienced / Qualified Candidates! We are a very busy Dealership and are seeking the right person with a positive attitude to join our join us as a Marketing Manager. The Marketing Manager is responsible for: Developing and implementing a brand’s strategy and campaigns. Overseeing internet marketing. Building a marketing plan. Conducting competitor research. Planning the annual marketing strategy. Creating a calendar of campaigns and events. Developing brand strategy. Assisting with the marketing budget. Analyzing the market and competitors. Approving campaigns and measuring the return on investment of various advertising methods. Ensuring brand consistency on all channels WHAT WE ARE LOOKING FOR: A Positive Mental Attitude Person True Team Spirit Excellent Communication skills Prior Marketing experience in the automotive industry preferred Honest & Trustworthy individual Effective time management skills Sincere interest and willingness to learn and grow with our team. If you have most of these skills, we are willing to work with you to make you the best you can be! What You Will Bring to the Role: Proven Leadership: Demonstrated success as a Marketing Director or in senior marketing roles, preferably within car rental, travel, or retail industries, showcasing your ability to lead teams and deliver results. Strategic Vision: Strong strategic thinking and the ability to translate insights into actionable plans that drive business growth and enhance brand equity. Multichannel Expertise: Comprehensive knowledge of digital marketing channels (SEO, SEM, social media) and traditional channels (radio, TV), with experience crafting integrated marketing campaigns that deliver measurable results. Analytical Skills: Proficiency in ROI analysis and performance metrics, with the ability to leverage data to optimize marketing strategies and investment decisions. Collaborative Approach: Experience collaborating with cross-functional teams and global counterparts to achieve shared objectives and align strategies. Innovative Mindset: Creative problem-solving skills and a passion for exploring new opportunities and emerging trends in marketing and technology. Communication Proficiency: Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and influence stakeholders at all levels of the organization.

Requirements

A Positive Mental Attitude Person
True Team Spirit
Excellent Communication skills
Prior Marketing experience in the automotive industry preferred
Honest & Trustworthy individual
Effective time management skills
Sincere interest and willingness to learn and grow with our team
Proven Leadership: Demonstrated success as a Marketing Director or in senior marketing roles, preferably within car rental, travel, or retail industries, showcasing your ability to lead teams and deliver results.
Strategic Vision: Strong strategic thinking and the ability to translate insights into actionable plans that drive business growth and enhance brand equity.
Multichannel Expertise: Comprehensive knowledge of digital marketing channels (SEO, SEM, social media) and traditional channels (radio, TV), with experience crafting integrated marketing campaigns that deliver measurable results.
Analytical Skills: Proficiency in ROI analysis and performance metrics, with the ability to leverage data to optimize marketing strategies and investment decisions.
Collaborative Approach: Experience collaborating with cross-functional teams and global counterparts to achieve shared objectives and align strategies.
Innovative Mindset: Creative problem-solving skills and a passion for exploring new opportunities and emerging trends in marketing and technology.
Communication Proficiency: Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and influence stakeholders at all levels of the organization.

Responsibilities

Campaign & Promotion Management Plan and execute monthly marketing campaigns and seasonal sales events
Develop promotional messaging for sales, service, and special dealership events
Coordinate monthly on marketing timelines with dealership leadership and sales teams
Email Marketing Develop and send recurring email campaigns to dealership databases
Write subject lines, promotional messaging, and calls-to-action
Track performance metrics such as open rates, clicks, and lead generation
Advertising & Lead Generation Collaborate with advertising vendors on digital campaigns including paid social, search, and display ads
Assist with lead generation initiatives and marketing funnels
Monitor campaign performance and recommend optimizations
Brand Management Maintain consistent branding and messaging across all marketing channels
Ensure dealership websites, social pages, and digital assets reflect current promotions
Vendor & Partnership Coordination Manage relationships with marketing vendors, media partners, and promotional collaborators.
Track vendor performance to measure effectiveness.
Assist with partnership opportunities, sponsorships, and influencer collaborations
Website Management Conduct weekly website audits to ensure accuracy of inventory listings, pricing, CTAs, and promotional messaging.
Update and manage monthly website specials for sales, service, and seasonal promotions.
Collaborate with the website vendor/platform provider to create and launch landing pages for sales events, lead generation campaigns, and dealership promotions.
Monitor website performance metrics such as traffic, lead conversions, and user engagement to identify optimization opportunities.
Co-Op Advertising & OEM Compliance Manage dealership OEM co-op advertising funds, ensuring optimal use of available co-op funds.
Coordinate with advertising vendors and internal teams to ensure campaigns are structured to qualify for co-op reimbursement.
Track co-op fund balances and spending to maximize reimbursement opportunities throughout the year.
Prepare and submit co-op reimbursement claims, including required documentation such as invoices, screenshots, proofs of performance, and campaign assets.
Reporting & Performance Tracking Track marketing performance metrics and campaign effectiveness
Provide periodic reports and insights to leadership on campaign results