LATAM

Axalta

4d•Remote

About The Position

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles. Job Summary: Drive demand. Build brand. Accelerate growth. As Retail Marketing Manager, you’ll be the strategic force behind our retail automotive marketing in North America and LATAM regions. You’ll partner closely with sales leads to craft and execute high-impact campaigns that fuel sell-through, elevate brand visibility, and unlock new customer segments. Work Location: This fully remote role requires a local presence on the East Coast to allow for onsite visits at customer sites and attendance at key events.

Requirements

Bachelor's degree in Marketing or related field preferred and/or at least 3-5 years of retail marketing experience with automotive and/or hardware alignment.
5+ years of proven success driving promotional campaigns in retail environments (automotive or hardware preferred).
Strong understanding of shopper behavior and in-store activation.
Strategic planning and execution.
Agency and stakeholder management.
Creative development and media planning.
Commercial acumen and margin awareness.
Data-driven decision-making and performance tracking.
Influential communicator with strong relationship-building skills.
Highly organized project manager with a bias for action.
Results-driven, pragmatic, and resilient.
Comfortable juggling multiple priorities in a fast-paced environment.

Responsibilities

Retail-Driven Strategy: Build and activate promotional plans that drive footfall, online traffic, and conversion across key retail partners.
Customer-Centric Campaigns: Develop tailored marketing programs for top accounts, aligned to sales targets and in-store execution.
Channel Growth: Collaborate with sales leadership to retain and grow existing accounts while identifying new sectors and opportunities.
Budget Ownership: Manage and optimize marketing budgets to maximize ROI across campaigns and initiatives.
Agency Leadership: Brief and manage creative, media, and digital agencies to deliver compelling content and assets.
Event Execution: Lead trade and consumer events that amplify product launches and brand engagement.
Cross-Functional Collaboration: Work with supply chain, category, and finance teams to align marketing with broader business goals.
Customer Engagement: Build trusted relationships with key retail partners to ensure marketing plans are aligned and impactful.
Market Intelligence: Lead research initiatives to validate new product opportunities and inform strategic decisions.
Performance Reporting: Track campaign results, report ROI, and present insights to senior leadership.
Product & Pricing Support: Coordinate product changes, price increases, and competitive analysis with product and sales teams.