Automotive Marketing Consultant

iHeartMedia • Los Angeles, CA

1d • $120,000 - $150,000 • Onsite

About The Position

iHeartMedia Automotive is seeking an experienced Automotive Marketing Consultant who understands the dealership business, thrives in face-to-face client relationships, and knows how to build innovative marketing strategies that drive traffic, leads, and vehicle sales. We're looking for someone who has spent time in dealerships, around dealerships, or working directly with automotive retailers. The ideal candidate understands the challenges dealers face every day, from inventory fluctuations and market share battles to lead generation and fixed operations growth. They can confidently sit across the table from Dealer Principals, General Managers, Marketing Directors, and agency partners, uncover business opportunities, and recommend solutions that produce measurable results. This is more than a media sales role. It's an opportunity to become a trusted business advisor backed by the industry's largest audio platform, exclusive automotive advertising solutions, proprietary audience targeting technologies, advanced attribution capabilities, and industry-leading automotive research resources. If you love the automotive business, enjoy creating marketing ideas that dealers get excited about, and are driven by helping clients win, we'd love to meet you.

Requirements

• 3+ years of experience working directly with automotive dealerships, dealer groups, OEM programs, automotive agencies, automotive technology providers, or automotive marketing organizations.
• Proven experience managing advertising, marketing, or lead-generation programs for automobile dealers.
• Deep understanding of the dealership business and the factors that drive vehicle sales, service revenue, customer acquisition, and market share growth.
• Ability to confidently engage dealership ownership, executive leadership, and key decision-makers.
• Experience conducting face-to-face meetings with Dealer Principals, General Managers, Marketing Directors, and ownership groups.
• Understanding of automotive retail trends, dealer operations, consumer shopping behavior, and omni-channel marketing strategies.
• Familiarity with co-op compliance, attribution reporting, and performance-based marketing solutions is preferred.
• A genuine passion for the automotive industry and helping dealers succeed.
• Proven ability to build trusted relationships through face-to-face client interactions.
• Strong consultative sales skills with a track record of identifying needs and developing customized marketing solutions.
• Comfortable presenting strategic recommendations to dealer ownership and executive leadership teams.
• Experience recommending and closing significant marketing investments.
• Excellent communication, negotiation, presentation, and storytelling skills.
• Highly competitive, self-motivated, and goal-oriented.
• Ability to build a book of business that consistently produces budget-beating results through prospecting, presenting, and closing integrated marketing programs.
• Ability to develop unique marketing concepts and promotional ideas that drive dealership traffic and vehicle sales.
• Experience building and managing complex, integrated marketing campaigns across multiple channels.
• Strong understanding of how audio, digital, video, social, and emerging media channels influence automotive shoppers.
• Ability to translate research, data, and analytics into actionable business recommendations.
• A passion for solving business challenges and helping dealers outperform their competition.
• Creative thinker who enjoys bringing fresh ideas to dealers that generate excitement and results.
• Experience using Salesforce or comparable CRM platforms.
• Working knowledge of Microsoft Office applications.
• Strong analytical and organizational abilities.
• Ability to manage multiple clients, priorities, and sales opportunities simultaneously.
• Experience utilizing campaign analytics and reporting tools to demonstrate marketing effectiveness.
• Valid driver's license and reliable transportation.
• Ability to travel throughout assigned territory and conduct regular in-person dealership visits.
• High School Diploma required; Bachelor's Degree preferred.
• Ability to work independently while collaborating effectively within a team environment.
• General understanding of business principles and sales environment.
• Interest in developing knowledge of business operations and sales concepts and techniques.
• Individual accountability and understanding of when to seek guidance.
• Ability to communicate information about iHeart products in a digestible manner and to apply active listening skills to validate understanding of customer needs.
• Understanding of impact of your own decisions.
• Goal orientation and the ability to focus and prioritize.

Nice To Haves

• Familiarity with co-op compliance, attribution reporting, and performance-based marketing solutions is preferred.

Responsibilities

• Develop and grow relationships through consistent in-person dealership visits, networking, prospecting, referrals, and business development activities.
• Build trusted advisor relationships with Dealer Principals, General Managers, Dealer Operators, Marketing Directors, and agency partners.
• Conduct discovery meetings to understand dealership objectives, competitive pressures, inventory concerns, fixed operations opportunities, and growth goals.
• Create customized marketing strategies that help dealers drive awareness, shopper engagement, traffic, leads, sales, and service revenue.
• Leverage iHeartMedia Automotive's comprehensive automotive marketing stack, including: Broadcast Radio, Streaming Audio, Podcasts, Connected TV (CTV), OTT Video, Social Media Solutions, Display Advertising, Influencer Marketing, Proprietary Automotive Audience Targeting, Automotive Attribution & Matchback Reporting, Dealer Traffic Generation Programs, Exclusive Automotive Consumer Insights & Research, Proprietary Automotive Advertising Solutions.
• Utilize industry-leading automotive research resources, shopper insights, audience intelligence, and consumer behavior data to identify growth opportunities and build strategic recommendations.
• Present creative, innovative marketing ideas that dealers love and that help their stores stand out in highly competitive markets.
• Collaborate with automotive strategists, campaign specialists, creative teams, and product experts to develop integrated programs that deliver measurable business outcomes.
• Deliver compelling business presentations supported by market intelligence, automotive data, consumer insights, and performance reporting.
• Conduct ongoing business reviews and campaign recaps that clearly demonstrate results, ROI, and future growth opportunities.
• Consistently exceed revenue goals through consultative selling, exceptional client service, and long-term relationship development.

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED