Automotive Internet Director
About The Position
Groove Subaru is a top-performing automotive group committed to delivering outstanding customer experiences and industry-leading results. We’re seeking a dynamic, driven, and experienced Automotive Internet Director to lead our digital sales operations and internet sales team. If you thrive in a fast-paced, performance-based environment and have a passion for leadership and innovation in automotive retail, we’d love to meet you! The Internet Director is responsible for overseeing all internet sales operations, lead management, and digital customer engagement strategies. This role manages a team of internet sales professionals and works closely with the sales, finance, and marketing departments to optimize online lead conversion, improve customer experiences, and maximize dealership profitability.
Requirements
- Minimum 3–5 years of automotive internet sales management or BDC management experience
- Proven track record of achieving or exceeding internet sales department goals
- Strong leadership, coaching, and team management skills
- In-depth knowledge of CRM systems, digital marketing strategies, and online lead management best practices
- Excellent communication, organization, and customer service skills
- Highly motivated, results-oriented, and able to work in a fast-paced, competitive environment
- Proficient with automotive sales software, internet lead platforms, and dealership management systems (DMS)
- Valid driver’s license and clean driving record
- Ability to pass a pre-employment background check and drug screen for illegal substances
- Authorized to work in the United States
Responsibilities
- Oversee and manage the internet sales department and online business development processes
- Develop and implement effective lead management, follow-up, and conversion strategies
- Track, analyze, and report on internet sales performance metrics, lead response times, and closing ratios
- Work with the marketing team to optimize online advertising, website content, and digital marketing strategies
- Ensure timely and professional responses to all online leads and inquiries
- Train, coach, and motivate the internet sales team to achieve individual and department sales goals
- Manage third-party lead providers and CRM/BDC software platforms
- Collaborate with the sales and finance teams to ensure a seamless customer experience from online inquiry to vehicle delivery
- Maintain high standards for customer satisfaction, communication, and transparency
- Stay current on digital retail trends, technology, and lead generation tools
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
