Automotive Business Development Representative

LaFontaine Chevrolet Buick GMC of St Clair•St Clair, MI

11d•Onsite

About The Position

LaFontaine Chevrolet Buick GMC of St Clair is part of the nationally recognized LaFontaine Automotive Group, which has been serving customers since 1980. We operate 54 retail franchises and 34 retail locations in Michigan, employing nearly 2,500 people. Our mission is to build lifelong relationships that connect families, strengthen communities, and personalize the automotive experience. We are committed to an inspiring culture, employee growth, and active community involvement. We are looking for honest and motivated Automotive Business Development Representatives to join our team. In this role, you will manage customer leads for vehicles and services, converting them into showroom visits and sales. You will respond to web-based inquiries, engage with existing customers, and handle incoming sales and service calls related to prospects from dealership websites and other lead sources.

Requirements

High school diploma or GED preferred.
One to three years of related experience or equivalent education and experience.
At least two years of customer service experience; automotive background is not required.
Proficiency in Microsoft Office applications including Word and Excel, and internet navigation.
Excellent verbal and written communication skills.
Ability to build rapport and work well within a team environment.
High level of integrity, professionalism, and strong work ethic.
Ability to organize, prioritize multiple tasks, and manage time efficiently.
Self-motivated and able to work independently.

Responsibilities

Respond promptly to electronic vehicle leads, phone inquiries, and customer communications via email, phone, and text.
Schedule dealership appointments and convert leads to showroom visits based on department standards.
Maintain accurate and up-to-date customer information, notes, and appointment data in the CRM system.
Track and report on daily internet sales activity including appointments and sales performance.
Participate in regular sales meetings for dealership and eSales teams.
Deliver outstanding customer service to create a positive experience and build lasting relationships.