Automotive BDC Sales Representative

Lancaster Hon LLC • Lancaster, CA

5d

About The Position

The Automotive BDC Sales Representative plays a critical role in driving dealership sales by managing and nurturing customer relationships through effective communication and follow-up. This position focuses on engaging prospective and existing customers via phone, email, and digital platforms to schedule appointments, provide information, and facilitate the sales process. The representative acts as a liaison between the dealership’s sales team and customers, ensuring a seamless and positive buying experience. Success in this role directly impacts dealership revenue by increasing showroom traffic and converting leads into sales. The role requires a proactive approach to customer service, strong organizational skills, and the ability to work collaboratively within a fast-paced retail automotive environment.

Requirements

• High school diploma or equivalent.
• Proven experience in customer service or sales, preferably in an automotive or retail environment.
• Strong communication skills, both verbal and written.
• Basic computer proficiency, including experience with CRM software and Microsoft Office.
• Ability to work flexible hours, including evenings and weekends as needed.

Nice To Haves

• Previous experience specifically in a BDC or automotive sales support role.
• Familiarity with automotive industry terminology and sales processes.
• Experience using dealership management systems (DMS) and advanced CRM platforms.
• Demonstrated ability to meet or exceed sales targets and KPIs.
• Additional training or certification in sales or customer relationship management.

Responsibilities

• Respond promptly and professionally to inbound customer inquiries via phone, email, and online chat.
• Initiate outbound calls and follow-ups to prospective customers to schedule appointments and promote dealership offers.
• Maintain accurate and up-to-date customer records in the CRM system to track interactions and sales progress.
• Collaborate closely with sales and service departments to ensure customer needs are met and appointments are fulfilled.
• Monitor and report on key performance metrics such as lead conversion rates, appointment setting, and customer satisfaction.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED