Automotive BDC Manager / Internet Sales Manager

Kool Automotive Group•Grand Rapids, MI

22h•Onsite

About The Position

Kool Chevrolet is a customer-focused dealership committed to providing an exceptional buying experience. We are seeking a motivated and organized Automotive Internet / BDC Manager to oversee our lead management process, drive appointment generation, and support our sales team in converting online and phone inquiries into showroom traffic.

Requirements

1+ years of experience in automotive BDC, internet sales, customer service, call center, or sales-related role.
Experience working with CRM software.
Strong verbal and written communication skills.
Excellent organizational and time-management abilities.
Comfortable using technology, video communication tools, and digital marketing platforms.
Goal-oriented with the ability to track and achieve performance metrics.

Nice To Haves

Prior automotive dealership experience preferred.
Management or team leadership experience is a plus.

Responsibilities

Manage and respond to inbound internet and phone leads in a timely manner.
Utilize dealership CRM tools to track customer interactions, appointments, and sales opportunities.
Monitor lead activity and generate reports on response times, appointment rates, and sales performance.
Develop and maintain consistent follow-up processes through phone calls, text messages, and email communication.
Create and send personalized video messages to prospective customers when appropriate.
Schedule and confirm appointments for the sales team.
Work closely with sales consultants and management to ensure a seamless customer experience from initial inquiry through vehicle purchase.
Maintain accurate customer records and notes within the CRM.
Identify opportunities to improve lead conversion and appointment show rates.