Automation Sales Manager

Formic•Milwaukee, WI

9h•$120,000 - $160,000

About The Position

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive. We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment. Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production. About the Sales team: Formic’s Sales team is a high-energy group of industry experts focused on driving adoption of automation across SMB and mid-market manufacturing. You’ll partner cross-functionally to build territory plans, educate manufacturing leaders, and grow pipeline through strategic outreach and consultative selling. As an Automation Sales Manager, you will play a pivotal role in driving revenue growth and market expansion in the region. You will be responsible for developing and implementing strategic sales plans, intimately understanding the local manufacturing industry, and cultivating strong relationships with key customers and partners. You’ll evaluate customer requirements for automation projects, work with the Engineering / Solutions team to develop concepts, and negotiate pricing and terms with end-users. This is an individual contributor role, accountable for owning growth in your territory (this is not a people manager position). If you’re motivated to make a real impact on customers’ lives and businesses; drive Formic’s mission to revolutionize the manufacturing industry; and accelerate your career and compensation… we want to get to know you!

Requirements

Proven success in full-cycle B2B sales with consistent revenue attainment
Experience owning and growing a geographic territory independently
Demonstrated ability to build pipeline proactively in new or under-penetrated markets
Strong understanding of manufacturing operations and industrial buying processes
Ability to navigate multi-stakeholder buying committees and technical decision makers
Analytical mindset with the ability to quantify value and communicate ROI clearly
Proficiency in Salesforce or comparable CRM systems
Willingness and ability to travel up to approximately 75% within your assigned region
Comfort operating in a fast-growth environment with evolving processes and priorities

Responsibilities

Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts
Lead consultative discovery conversations and on-site visits with manufacturing decision makers
Develop tailored automation solutions in partnership with Solutions and Engineering teams
Advance opportunities through the full sales cycle from prospecting to contract execution
Build and maintain executive-level relationships across plant, operations, and ownership stakeholders
Represent Formic at industry events and trade shows to expand market presence
Maintain accurate CRM data, pipeline coverage, and forecast visibility
Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy

Benefits

Equity in Formic: Own a meaningful stake in a fast-growing Series A startup, backed by leading global investors
Competitive Commission Structure: Commission plans shared upon onboarding, for commission-eligible roles
Comprehensive Healthcare Coverage: 99% covered Medical, Dental, and Vision insurance plans, with 75% coverage for dependents with buy up options provided by Blue Cross Blue Shield and Unum
Additional Fully Covered Insurance Benefits: FSA & DCFSA, Life Insurance, Short-Term Disability, and Long-Term Disability through Guardian, all 100% employer-paid
Employee Assistance Program (EAP): Fully funded by Formic, offering support when you need it most
Paid Parental Leave: Up to 12 weeks of paid parental leave to support our employees and their growing families
Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan
Home Office Stipend: A one-time allowance for fully remote & hyrbrid employees to set up their ideal at-home or on the road work environment
Monthly Cell-Phone Reimbursement: Monthly stipend toward personal phone and internet expenses
Flexible Time-Off: Take the time you need, when you need it, supported by our flexible PTO policy