Audience Strategist, Enterprise & Investigations

The Wall Street Journal • New York, NY

5d • $130,000 - $150,000 • Onsite

About The Position

The Wall Street Journal is seeking a skilled strategist to lead the audience growth and maximize the impact of our most ambitious journalism. As part of the broader content strategy team, you will be a key partner to our editorial leaders, translating data into insights to ensure that our most ambitious reporting not only engages our existing subscribers, but also acts as a lever in cultivating and converting future ones. You will be a vital voice in the editorial process, helping to shape storytelling across formats and platforms and set strategies to reach audiences and create conversation around our reporting. This is a senior role in an audience-first newsroom that demands a unique blend of analytical rigor, creative thinking and strategic communication. The ideal candidate is equally energized by deeply reported journalism and boundary-pushing experimentation. You should be excited to work in a high-metabolism environment, ready to respond to major news events, and able to operate at a high level while balancing long-term projects with the day-to-day. This role is based in our New York office and will report to the Director of Content Strategy.

Requirements

• 7+ years of experience in a digital media environment, including some combination of news strategy, editing or reporting.
• Experience working with investigative journalism.
• Strong analytical skills, including the ability to find insights from data; create an easy-to-understand narrative; and deliver a plan to address the findings.
• Experience with data analysis and reporting tools is a must.
• Exceptional verbal and written communication skills. You must be able to present strategic recommendations and data-driven insights clearly and persuasively.
• A track record of building and maintaining strong working relationships with reporters and editors and a proven ability to influence decision-making at all levels of the organization.
• A passion for news and a keen understanding of the evolving digital media landscape, specifically for a subscription-based business.
• A self-starter mindset and the initiative to identify challenges and opportunities, alongside possible solutions that you could implement.
• Strong interest in or knowledge of business, finance, economics.

Responsibilities

• Develop and execute a pitch-to-publish, data-informed audience strategy for our enterprise and investigative journalism across the newsroom.
• Drive a culture of experimentation.
• Identify, test and scale new formats, distribution strategies and technologies to stay on top of industry trends and changing audience behavior and needs.
• Be responsible for interpreting data from various platforms, creating clear and actionable insights, building compelling narratives around audience behavior, and presenting recommendations regularly to editorial leadership and the broader newsroom.
• Work collaboratively across all the teams involved in our most ambitious journalism, from visual storytelling and audio/video to promotion and distribution teams.
• Serve as one of the newsroom's leading experts on audience best practices, developing new opportunities and methods for teaching, training and mentoring.

Benefits

• comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed