Audience Insights Manager

DoorDash•San Francisco, CA

1d•Remote

About The Position

DoorDash's mission is to grow and empower local economies by building intelligent, last-mile delivery technology. The Audience Insights team, though part of Marketing, collaborates across the organization to ensure the voice of consumers, merchants, and Dashers is central to decision-making. This involves research, data synthesis, and consulting. The Audience Insights Manager will focus on B2B projects related to ads and promos products, understanding how businesses advertise on DoorDash, and will also assist with overflow insights projects. The team is composed of self-motivated, curious, and solution-oriented individuals dedicated to understanding people.

Requirements

4+ years of experience in Marketing Research or Insights.
An understanding of different types of research such as concept development, copy testing, ethnography, segmentation, brand health, and other qualitative and quantitative techniques.
Comfort with self-moderating 1-on-1 interviews.
Creative and collaborative - you love working with a team and solving challenging problems.
Expertise understanding of Qualtrics -or- extensive experience with programming surveys.
Experience with B2B research - either client side or at an agency.
Experience writing Insights proposals or learning plans, suggesting the best research methodologies to meet project objectives and explaining them to non-researcher stakeholders.
Have experience interacting with AI tools (e.g., Claude, ChatGPT, etc.) and the ability to learn new tools quickly.

Responsibilities

Use creativity and technical expertise to execute qualitative and quantitative research.
Synthesize learnings to formulate compelling stories that stimulate decisions.
Build and oversee vendor relationships and run studies completely from scratch, in house.
Help improve project management efficiency by managing timelines, collecting necessary information from different stakeholders, and ensuring vendors meet business needs.
Establish tools and processes that centralize information and get it in the hands of strategic partners.
Contribute to the team’s cultivation of a company culture that can identify and action against insights.
Enable the business to be deeply attuned to what it takes to meet the needs of all our audiences: consumers, merchants & dashers.