Audience Insights Coordinator

Connecticut Public Broadcasting Inc • Hartford, CT

2d • Remote

About The Position

The Audience Insights Coordinator works within the Digital Services Bureau, a group of digital and data professionals that supports departments across Connecticut Public. The coordinator helps turn audience and media data into useful information that supports programming, distribution, marketing, and digital decision-making. The Audience Insights Coordinator supports research and analysis of media consumption and audience behavior, identifies trends, and helps communicate actionable insights. This work helps Connecticut Public better understand and serve existing audiences, reach new audiences, and advance organizational goals.

Requirements

• Basic data administration and management functions, including collection, analysis, and reporting.
• Databases, CRM systems, or customer data platforms.
• Microsoft Excel, including working with large data sets, formulas, pivot tables, and data cleaning.
• Looker Studio and Google Analytics, or similar analytics and reporting tools.
• Analyzing digital or media-related data; experience with broadcast media data is helpful but not required.
• Attention to detail, scheduling and strong organizational skills.
• Building positive working relationships across departments and contributing as a team member.
• Clear written and verbal communication and collaboration.
• Data organization, attention to detail, and problem-solving.
• Managing time and priorities across multiple projects and meeting deadlines.
• Organizing projects, tracking tasks, and following through on deliverables.
• Working with data in different formats and supporting teams with data analysis and reporting.
• Apply analytical thinking and practical problem-solving skills.
• Ask questions, clarify needs, and work effectively when requirements are not fully defined.
• Develop an understanding of and interest in public media and Connecticut Public’s mission.
• Take initiative, manage priorities, and follow through on assigned work.
• Work collaboratively across departments and communicate data findings to colleagues with different levels of technical experience.
• Must be able to remain at a desk/computer workstation for prolonged period.
• Must have close visual acuity to perform an activity, such as preparing and analyzing data and figures, transcribing, viewing a computer terminal, or extensive reading.
• Bachelor’s degree in Information Science, Marketing, Business Administration, Communications, or a related field from an accredited university OR an equivalent combination of education, training, and experience.
• One to three (1 to 3) years of direct and sustained relevant experience working with data, analytics, research, reporting, or digital media is preferedr AND/OR a satisfactory equivalent combination of education, training, and experience.

Nice To Haves

• Tools or data sources such as Nielsen, Triton, or Brightcove is a plus, but not required.

Responsibilities

• Assists in establishing consistent processes and standards for data collection and cleansing.
• Collects, cleans, and analyzes data from multiple sources.
• Cleans and transforms data in Microsoft Excel and other tools to support efficient analysis of large data sets.
• Communicates with the Digital Services Bureau about project scope, timelines, progress, and key findings.
• Coordinates with PBS and NPR partners, vendors, and data providers such as Nielsen, Triton, and mobile app developers regarding data availability and accuracy.
• Identifies critical data issues and facilitates resolution.
• Maintains methodology documentation and source mapping and assists in developing data workflows.
• Provides quarterly, monthly, and ad hoc tracking, dashboards, and reporting for multiple audiences.
• Translates data into Looker Studio dashboards to showcase trends and insights through data visualization.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level