Audience Engagement Manager

Informa Group Plc. • New York, NY

7h • $70,000 - $78,000 • Onsite

About The Position

This role is based in our New York City office.
he Audience Engagement Manager helps contribute to the expansion of our key VIP audiences across a multitude of our Real Estate and Wealth Management events through a variety of different channels (email, social, phone and in-person). The key focus is generating new VIP attendees to attend our events, assisting with the generation of new leads for delegate sales and sponsorship and taking responsibility for the delivery of sponsorship items such as 1-to-1 meetings and private briefings.

Requirements

• 1+ Year experience within events or related industry knowledge (real estate/finance) is preferable
• A strong verbal and written communicator who can confidently liaise with all levels internally and externally
• Excellent copywriting skills
• Willingness to learn and ability to demonstrate creativity with impactful results
• Detail-oriented and extremely organised
• Confident using Microsoft Excel, Word, Outlook
• Adaptable to change and a fast-paced environment
• Positive can-do attitude.

Responsibilities

• Contribute to the expansion of the audience within the events that you work on (VIPs and key influences) using email, research, relationship building and your network.
• Utilize email design best practice and our ‘Tone of Voice’ copywriting principles to maximize conversions.
• Liaise with the wider Audience Engagement team, conference producers, sales team members, marketing, speakers and sponsors to identify key industry community members and VIPs to invite to our events.
• Contact selected, qualified individuals to discuss and confirm attendance and secure their participation in various structured networking and formats.
• Ensure VIP confirmations are logged and uploaded to the system (Visit)
• Meet audience and facilitation targets, as agreed by the Head of Audience Engagement.
• Meet and greet VIPs onsite at each event, ensure they are looked after, and participate in the proposed networking/social/sponsored programs.
• Ensure that VIPs have a superior customer experience pre-event, onsite and post-event.
• Build strong relationships with VIPs to create brand commitment and loyalty.
• Ensure successful delivery of private functions such as VIP Dinners, Breakfast Briefings, and 1-to-1 Meetings
• Conduct research with audience to collect feedback and suggest improvements pre-event, onsite and post-event.
• Help develop the online community through digital media channels.
• Work closely with VIPs to understand their needs, who they want to meet, what they want to know.
• Validate the eligibility of incoming requests for VIP (and other key stakeholder) passes. Check with Senior if unsure of eligibility.
• Keeping year on year tracker updated and sharing weekly updates with production, Head of Audience.
• Assisting with training of new or less experienced colleagues
• Taking on extra projects to help drive new initiatives within the Audience Engagement team

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed