Audience Marketing Manager

Veterans United Home Loans • Columbia, MO

3d

About The Position

As an Audience Marketing Manager, you will be responsible for developing, implementing, and optimizing targeted marketing strategies to engage diverse customer segments effectively. You will utilize a robust understanding of audience dynamics and the ability to efficiently execute complex marketing campaigns that align with the company’s strategic business goals. This position can exist on the following teams: In Process Conversion Previously Closed Borrowers Agent Engagement Marketing Automation Job duties may include, but are not limited to: Lead the planning and implementation of targeted marketing campaigns across channels, including mobile apps, email, SMS, direct mail, telemarketing, and digital platforms. Ensure each campaign is precisely tailored to audience segments, enhancing user engagement and conversion rates through optimal user experience. Develop and refine marketing strategies using detailed market research and audience insights. Collaborate with senior management to align these strategies with business goals, ensuring they adapt to market changes and consistently enhance the user experience. Utilize advanced analytics to monitor campaign performance, assess effectiveness, and identify areas for improvement. Apply insights to refine marketing tactics, aiming to continuously improve the user experience across all touchpoints. Continuously refine audience engagement strategies by identifying emerging trends and new technological opportunities. Actively participate in strategic planning meetings, ensuring that audience insights are effectively integrated into the company’s broader marketing initiatives. Actively contribute to making the team and culture stronger by assisting with other duties as needed, excluding licensed activity. We’re looking for someone who can be passionate about their job and have fun doing it, who will deliver results with integrity, and who enjoys finding ways to enhance the lives of others every day.

Requirements

• Leadership skills
• Strong communication skills (written and verbal)
• Ability to build highly collaborative, high trusting relationships
• Exemplary customer service skills
• 3+ years of combined experience in direct-to-consumer marketing and marketing or sales within the financial services sector
• Proficient in using advanced data tools like Excel and Tableau for decision-making; advanced Microsoft Office skills
• Proficient in analyzing complex data sets and making informed strategic decisions
• Experience documenting and optimizing marketing processes to enhance efficiency and effectiveness
• Experience with Customer Relationship Management (CRM) and marketing automation tools
• Proficient in developing and managing comprehensive marketing plans that meet customer needs effectively
• Ability to quickly adapt strategies in response to industry trends and market dynamics
• Deep understanding of customer engagement strategies
• Proficient in basic computer technologies, appropriate for an internet-based company
• Regular and predictable attendance

Responsibilities

• Lead the planning and implementation of targeted marketing campaigns across channels, including mobile apps, email, SMS, direct mail, telemarketing, and digital platforms.
• Ensure each campaign is precisely tailored to audience segments, enhancing user engagement and conversion rates through optimal user experience.
• Develop and refine marketing strategies using detailed market research and audience insights.
• Collaborate with senior management to align these strategies with business goals, ensuring they adapt to market changes and consistently enhance the user experience.
• Utilize advanced analytics to monitor campaign performance, assess effectiveness, and identify areas for improvement.
• Apply insights to refine marketing tactics, aiming to continuously improve the user experience across all touchpoints.
• Continuously refine audience engagement strategies by identifying emerging trends and new technological opportunities.
• Actively participate in strategic planning meetings, ensuring that audience insights are effectively integrated into the company’s broader marketing initiatives.
• Actively contribute to making the team and culture stronger by assisting with other duties as needed, excluding licensed activity.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees