Audience Marketing Manager

Veterans United • Columbia, MO

2d

About The Position

As an Audience Marketing Manager, you will be responsible for developing, implementing, and optimizing targeted marketing strategies to engage diverse customer segments effectively. You will utilize a robust understanding of audience dynamics and the ability to efficiently execute complex marketing campaigns that align with the company’s strategic business goals. This position can exist on the following teams: In Process Conversion Previously Closed Borrowers Agent Engagement Marketing Automation

Requirements

• Leadership skills
• Strong communication skills (written and verbal)
• Ability to build highly collaborative, high trusting relationships
• Exemplary customer service skills
• 3+ years of combined experience in direct-to-consumer marketing and marketing or sales within the financial services sector
• Proficient in using advanced data tools like Excel and Tableau for decision-making; advanced Microsoft Office skills
• Proficient in analyzing complex data sets and making informed strategic decisions
• Experience documenting and optimizing marketing processes to enhance efficiency and effectiveness
• Experience with Customer Relationship Management (CRM) and marketing automation tools
• Proficient in developing and managing comprehensive marketing plans that meet customer needs effectively
• Ability to quickly adapt strategies in response to industry trends and market dynamics
• Deep understanding of customer engagement strategies
• Proficient in basic computer technologies, appropriate for an internet-based company
• Regular and predictable attendance

Responsibilities

• Lead the planning and implementation of targeted marketing campaigns across channels, including mobile apps, email, SMS, direct mail, telemarketing, and digital platforms.
• Ensure each campaign is precisely tailored to audience segments, enhancing user engagement and conversion rates through optimal user experience.
• Develop and refine marketing strategies using detailed market research and audience insights.
• Collaborate with senior management to align these strategies with business goals, ensuring they adapt to market changes and consistently enhance the user experience.
• Utilize advanced analytics to monitor campaign performance, assess effectiveness, and identify areas for improvement.
• Apply insights to refine marketing tactics, aiming to continuously improve the user experience across all touchpoints.
• Continuously refine audience engagement strategies by identifying emerging trends and new technological opportunities.
• Actively participate in strategic planning meetings, ensuring that audience insights are effectively integrated into the company’s broader marketing initiatives.
• Actively contribute to making the team and culture stronger by assisting with other duties as needed, excluding licensed activity.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees