Audience Development Intern

JACOBS PILLOW DANCE FESTIVAL INC•Becket, MA

5d•$0 - $3,150•Onsite

About The Position

The Audience Development Intern works closely with the Audience Development Manager to collaborate on and execute strategic initiatives to develop new in-person and digital audiences for both free and paid events. The role also focuses on building strong relationships with local and regional community members and organizations, and serving as a supporting liaison to the Community Engagement department and The School at Jacob’s Pillow on marketing projects and initiatives. This internship offers a unique opportunity for individuals interested in marketing, communications, and community engagement, providing exposure to audience development and audience engagement initiatives in a vibrant, internationally-renowned performing arts organization. Those pursuing careers in arts administration, community development, marketing, and communications are encouraged to apply. The Audience Development/Marketing Intern will have continuous learning opportunities and advanced exposure which may include the areas of content creation and graphic design, analytics and reporting, public relations, branding and style, marketing strategy, and more.

Requirements

Strong interest in audience development, marketing, communications, interpersonal collaboration, community engagement, and project management
Possess exceptional writing skills
Detail-oriented, organized, effective time management skills
Active commitment to Diversity, Equity, Inclusion, and Accessibility
Comfortable engaging with strangers and large groups
Ability to manage multiple projects and deadlines

Nice To Haves

Knowledge of dance field is a plus
Having access to a vehicle is a plus, as the role involves travel to nearby events
Valid U.S. driver's license
Experience with social media content creation and management (Instagram, Facebook, TikTok)
Experience with email campaign platforms (Prospect2, Mailchimp)
Experience with graphic design tools (Canva, Adobe Creative Suite)

Responsibilities

Works cross-departmentally to support email campaigns, website, blog content, print flyers, event listings, and social media strategy to promote programs and events of The School at Jacob's Pillow and Community Engagement department, increasing brand awareness and expanding the potential audience base.
Support the Audience Development Manager with creating and cultivating partnerships with local organizations, nearby regions, and affinity groups through research projects, direct outreach, and relationship management.
Support the Audience Development Manager with in-person and digital marketing efforts for audience development events and initiatives, including the annual Pride Party, Community Day, and family-oriented programs.
Assist with content capture and livestreams for the Pillow's social media channels, including Facebook, Instagram, and TikTok, specifically for the Pillow's educational and community programs.
Represent Jacob’s Pillow as the lead marketing team member at off-site marketing and community events, including tabling, setting up and breaking down materials, and engaging in conversation with community members about the Pillow's programs.
Research, propose, and execute innovative approaches to engage new in-person audiences on the Pillow campus.
Help to manage aspects of in-person visitor relations on the Jacob’s Pillow campus, including executing audience development events, giving public tours, assisting with workshops and special events, supporting group visits from dance studios and community organizations, and other on-site patron-facing tasks.
Attend regular meetings with the Marketing, School, and Community Engagement departments to collaborate on initiatives and stay informed on departmental updates.
Assist the Audience Development Manager with administrative and organizational tasks, including managing project workflows, maintaining communication calendars, scheduling meetings, tracking deadlines, organizing digital assets, coordinating timelines across departments, and assisting in the review and approval process for marketing materials.
As a member of the intern class, you will be required to participate in general festival-related duties that aim to broaden your scope and understanding of the various arts administration roles that exist within this field as time allows and requirements evolve. These will include but are not limited to giving campus tours, golf carting patrons, handing out tickets at will call and other ways to interact with guests, moving chairs, setting up for events, errands, and transporting artists. Training will be provided prior to participation in these activities, and while these duties will be a part of your overall experience, you will still spend the majority of your time within your primary assigned role.
5-8 hours a week will be dedicated to participating in weekly seminars, career building conversations, attending dance classes, lectures, and performances.