Director, Audience
About The Position
We’re looking for a Director of Audience to build, lead, and grow the engine that powers our publications — helping us attract new subscribers, deepen reader engagement, and expand our cross-channel reach. You will lead our content teams across multiple BWZ brands and channels including editorial, video, podcasts and content marketing. You’ll report directly to senior leadership and play a central role in how we grow our audience, strengthen our brand voice, and convert readership into subscribers and revenue. This is an audience growth role, not a purely editorial one. Your job is to make sure our content, newsletters, and distribution channels work together as a predictable audience growth and engagement machine. You’ll shape what gets published, how it gets packaged, where it gets distributed, and how it performs. The Director of Audience will shape the systems that run our publications, define our editorial voice, build our growth engine, and help our brands become indispensable destinations in their niches. If you love building and running a modern content engine and have hands-on experience growing audiences across email, social, podcasts, video and on-site content — then you’ll thrive here. Who You Are: You’re a strategic, hands-on leader who knows how to grow digital audiences. You’ve run content engines before — including newsletters, blogs, and social and you understand how packaging, distribution, storytelling, and system design come together to drive subscriber growth and engagement. You can zoom out to define strategy and zoom in to give direct feedback on a headline, hook, or weekly content plan. You’re energized by building playbooks, improving quality, coaching creators, and helping brands feel “alive.” You also bring calm, clarity, and sound judgement to content teams. You move fast but care deeply about quality, narrative, voice, and insight. Most importantly: You know how to turn content into audience growth.
Requirements
- Extensive experience leading audience growth teams in digital media or B2B SaaS
- Proven experience growing audiences through newsletter strategy, content publishing, and multi-channel distribution
- Experience directly managing and coaching large teams of internal writers, editors & content marketers
- Experience operating at daily or weekly publishing cadence
- Strong editorial instincts: hooks, angles, headlines, narrative flow, packaging
- Experience creating playbooks, templates, and content systems that scale
- Comfort with analytics and evaluating performance to guide decisions
Nice To Haves
- Experience at a modern media company or equivalent B2B SaaS brand
- Experience with AI-powered content or editorial workflows
- Experience building contributor/SME programs
- Experience with podcast or video editorial
- Experience of both event and membership-based business models and how content drives membership acquisition and retention.
- Experience in public speaking, representing brands at events, panels, and conferences.
Responsibilities
- Drive subscriber growth and audience acquisition across the portfolio
- Increase return visitor engagement by elevating content quality, clarity & experience
- Grow non-organic traffic through world-class multi-channel distribution
- Lead, coach, and scale a high-performing multi-disciplinary team
- Build authority through insight-led content, SME networks, and proprietary assets
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
51-100 employees
