Audience & Customer Data Analyst

Stellantis•Auburn Hills, MI

23h

About The Position

The Audience & Customer Data Analyst is responsible for transforming customer and audience-level data into actionable insights that inform marketing strategy, audience targeting, and performance optimization. This role blends customer data expertise, analytical rigor, and cross functional collaboration to support data-driven decision making for marketing and business stakeholders. Success in this role requires strong customer data fluency along with a deep understanding of the customer journey and effectively analyzing and communicating audience-level performance across touchpoints.

Requirements

Bachelor’s degree
5+ years of experience in digital paid media, with exposure to audience strategy, data-driven planning, and activation
Strong understanding of programmatic media, platform targeting capabilities, identity solutions, and audience management workflows
Deep analytical and problem-solving skills, with the ability to interpret complex datasets and derive meaningful insights
Experience working with customer data, audience segmentation, or customer journey analytics
Proven ability to collaborate with cross functional teams, external partners, and stakeholders at multiple levels
Strong verbal and written communication skills with the ability to translate technical findings into business relevant insights

Nice To Haves

Experience with Customer Data Platforms (CDPs) and audience modeling
Familiarity with marketing measurement, CRM programs, or multi‑tier marketing environments
Demonstrated experience leading audience-led testing, measurement frameworks, and performance reporting initiatives
Automotive industry experience

Responsibilities

Lead audience strategy and targeting approach for their assigned brand across media, CRM, and site
Drive audience insights and profile analysis to inform targeting strategy and support personalization efforts
Own new audience processes, documentation, and communication to shape audience builds, activation and measurement requirements
Manage internal audience roadmap with goals, KPIs, and timing to scale best practices
Analyze customer and audience-level data to identify behavioral patterns, funnel progression trends, and conversion outcomes
Evaluate segmentation logic and audience strategies, identifying improvement opportunities based on performance
Conduct root-cause and cause-and-effect analysis to understand drivers of business and marketing performance
Collaborate closely with internal and external stakeholders to align on campaign needs, taxonomy, audience development timelines, and channel-specific delivery requirements
Support stakeholders in understanding data logic, analytical outcomes, and audience-level implications
Respond to ad hoc analytical requests from leadership in fast paced environments