Attendee Acquisition Manager, Trade Shows

RELX•Norwalk, CT

3d•$71,600 - $119,400•Remote

About The Position

Attendee Acquisition Managers work with event and marketing leadership to define key segments based on the brand strategy along with purchasing power and buying influence within the industry. They work directly with these target segments, with the goal of creating successful relationships and driving them to attend the event. The Attendee Acquisition Manager uses their customer knowledge and creativity to develop the at-show programming for key attendees. Understanding new data mining opportunities and building customer databases to drive growth is key. Engaging with prospects and collaborating with internal partner groups is critical. Providing insights into the evolution of our customer experience demonstrating a high understanding of customer needs.

Requirements

5-6 years account management or related experience; sales/marketing experience preferred
Demonstrate excellent organization and interpersonal skills
Have highly effective verbal and written communication skills
Demonstrate excellent attention to detail
High proficiency with computer skills (Word, PowerPoint, Excel)
Able to travel domestically and internationally as required including RX shows, competitive events, association events and customer visits (30% travel)

Responsibilities

Developing relationships with targeted attendee customers through visits, phone calls and e-mails throughout the show cycle.
Researching and identifying prospective attendee targets using tools such as LinkedIn Sales Navigator.
Collaborating with Marketing to develop target lists and execute data mining plans. Supporting the creation of the marketing communications plan for targeted attendees.
Defining goals for attendee registration targets. Reporting on weekly registration tracking to ensure attendance goals are met.
Working cross functionally to ideate, plan and execute onsite programming & events, with a focus on elevating the customer experience.
Participating in strategic meetings to develop annual strategy and budget.
Providing personalized service to key attendee customers, managing all aspects of their onsite experience (registration, amenities, special programming, focus groups).
Attending competitive shows and key industry events to strengthen customer relationships while prospecting new business. Identifying key industry associations for possible partnership and event promotion.
Managing and nurturing relationships with external groups such as associations and industry buying groups.
Identifying trends, feedback, and economical factors from the industry and providing insights to internal staff.