Asst Tasting Room Manager - Sterling Vineyards
About The Position
As the Assistant Hospitality Manager for Culinary & Events, you will support the delivery of elevated, food and wine–driven experiences across our culinary and private events spaces. This role supports a high-performing team delivering curated experiences that highlight exceptional service, culinary excellence, and thoughtful wine pairings. You will partner with culinary, events, and hospitality teams to ensure seamless execution of tastings, private events, and activations. This front-line leadership role focuses on coaching Hospitality Associates, maintaining service standards, and driving direct-to-consumer performance. With strong attention to detail, you will help create experiences that elevate the property’s reputation as a premier culinary and wine destination.
Requirements
- 4+ years of DTC wine sales or guest service experience with a track record of meeting targets.
- Confident coaching teams of 15+.
- Strong wine knowledge and can educate guests on winemaking and styles.
- Organized, self-motivated, and comfortable managing daily operations.
- Communicate clearly and are tech-savvy with MS Office, POS, and reservation systems.
- Can lift 40 lbs, are at least 21, and are willing to occasionally travel.
Nice To Haves
- Thrive in a fast-paced hospitality environment and enjoy leading sales teams.
- Open to flexible schedules, including weekends and holidays, and represent the brand professionally.
Responsibilities
- Lead, coach, and motivate a team of ~20 Hospitality Sales Associates to achieve DTC revenue, wine club conversion, data capture, and AOV goals.
- Maintain cost controls, inventory, and sales incentives.
- Uphold guest service standards; resolve service issues.
- Oversee development and delivery of premium food and wine experiences.
- Collaborate with Marketing, Operations, Retail, and Culinary teams on programming and POS setup.
- Recruit, train, schedule, and mentor staff; conduct performance reviews and pre-shifts.
- Manage daily operations including opening/closing, cash handling, POS troubleshooting, and compliance.
- Build local relationships, represent the brand at events, and support wine club engagement.
Benefits
- Competitive vacation, sick leave, and 12 paid holidays.
- A “TWE4ME Day” – a day to spend however you choose!
- Generous time off for life’s big moments (Paid Parental & Caregiver Leave).
- Get paid to give back—2 full days each year (Volunteer Days).
- Hybrid and custom schedules available for certain roles (Flexible Work Options).
- Medical, dental, vision, free mental health support, and an award-winning wellness program (Wellbeing First).
- 401(k) with Company Match: 100% vested from day one. Regular Full and Part-Time employees are eligible after 60 days of employment.
- Enjoy exclusive employee pricing on the world’s best wines, plus receive a generous product allowance (Wine Perks & Discounts).
- Celebrate wins and earn fun rewards (Recognition & Rewards).
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
