Associate Vice-President (CPG)

Léger

13d

About The Position

Leger is seeking an experienced, entrepreneurial Associate Vice-President to accelerate business growth and strengthen its presence in the U.S. Consumer Packaged Goods (CPG) market. The role provides strategic leadership across complex research initiatives, translating insights into actionable recommendations that support client business objectives. The Associate Vice-President drives business growth by identifying opportunities, expanding strategic client relationships, and serving as a trusted advisor. The role also leads high-performing teams to deliver quality research solutions and strong client outcomes. Success requires extensive market research expertise, commercial acumen, strong analytical and strategic thinking, proven leadership capabilities, senior-level relationships, and an entrepreneurial mindset. The position is based in New York and is part of the NA-Consumer Insights team in the Research department.

Requirements

Bachelor's degree in business, marketing, market research, or a related field.
10+ years of progressive experience in market research, consumer insights, strategic consulting, or a related field, with significant client-facing and business development responsibility.
Demonstrated success winning new business, expanding accounts, and managing senior client relationships.
Strong understanding of quantitative and qualitative research methodologies, consumer insights, and analytics.
Experience leading or mentoring teams and working across functions.
Deep knowledge of U.S. CPG manufacturers and categories such as food and beverage, personal care, household products, or health and wellness.
Experience with brand strategy, innovation, concept and product testing, packaging, pricing, segmentation, and category insights.
Business development and entrepreneurial drive to build pipeline, win new clients, and deliver sustainable revenue growth.
Ability to understand complex business needs and develop trusted executive-level partnerships.
Strategic and analytical thinking to translate research findings into business implications and recommendations.
Communication and presentation skills to deliver compelling stories and influence senior stakeholders.
Commercial and financial acumen, including understanding pricing, revenue management, and project profitability.
Innovation and leadership skills to develop creative research solutions, mentor talent, and collaborate effectively.

Nice To Haves

Master's degree or MBA.
An established U.S. professional network and relationships with senior decision makers in CPG are strongly preferred.
Relationships with consumer insights, brand management, innovation, category management, marketing, or commercial strategy leaders.

Responsibilities

Drive new client acquisition and revenue growth in the U.S. CPG sector through targeted prospecting, relationship development, and strategic account planning.
Expand existing accounts by identifying client needs, introducing relevant research solutions, and securing additional mandates.
Build and manage a qualified pipeline; lead proposals, RFP responses, pricing discussions, and client presentations.
Contribute to revenue forecasting, account planning, and the commercial profitability of client engagements.
Build trusted relationships with senior client stakeholders and understand their business objectives, competitive context, and emerging challenges.
Provide strategic counsel and thought leadership, connecting research findings to actionable business decisions.
Identify opportunities for innovative and customized research solutions while strengthening client satisfaction and retention.
Oversee research strategy, design, methodology selection, interpretation, and delivery of high-quality recommendations.
Partner with research and analytics teams to develop tailored solutions aligned with client objectives and Leger quality standards.
Stay current with research methods, analytics capabilities, and changing market needs.
Mentor and guide teams, fostering collaboration, accountability, innovation, and strong execution.
Collaborate across Leger to leverage capabilities and identify cross-selling opportunities.
Represent Leger at U.S. industry events and through professional networks and thought leadership.