Associate Vice President, Marketing, One-to-One Marketing Practice

TD•Toronto, ON

1d•CA$155,000 - CA$215,000•Onsite

About The Position

Reporting to the Vice President, Growth Marketing, the Associate Vice President, 1:1 Marketing Practice leads a new 1:1 Practice, an integral component of our delivering more personalized and relevant marketing. This role builds and develops a community of passionate subject matter experts and establishes the standards, ways of working, and enablement required to collectively raise the bar on 1:1 marketing across portfolios and channels.

Requirements

15+ years of experience driving business growth and customer experiences through 1:1/direct marketing within large, complex financial services organizations.
Demonstrated senior leadership experience across direct marketing strategy and transformation, marketing analytics, and technology strategy and delivery.
Strong expertise in 1:1 marketing operating models and practices, including audience/targeting, campaign design, execution governance, and omni-channel deployment.
Proven ability to build, develop, and engage teams—creating a high-performance culture where colleagues do their best work and achieve strong results.
Exceptional stakeholder management and influencing skills across Marketing, business, data/analytics, technology, and risk/compliance partners.
Strong transformation and operating model execution capability, including establishing standards, governance, and scalable ways of working across multiple teams.
Excellent communication skills (written and verbal), able to simplify complexity, build alignment, and drive clarity across all organizational levels.
Strong analytical orientation; able to use performance data and insights to drive prioritization, learning, and optimization of 1:1 marketing outcomes.
Experienced operator with a continuous improvement mindset and the ability to deliver with urgency in a fast-paced environment.
Post-secondary degree in business, marketing, analytics, technology, or a related discipline (or equivalent experience).

Responsibilities

Practice strategy, standards & roadmap define and evolve the 1:1 marketing practice vision, standards, templates, and playbooks; establish a prioritized roadmap that raises quality and consistency across portfolios and channels.
1:1 marketing enablement & coaching build and sustain a strong community of subject matter experts; provide coaching, knowledge sharing, and hands-on enablement to uplift capability across 1:1 marketers and delivery partners.
End-to-end 1:1 delivery excellence (in partnership) partner with portfolio marketers and the Omni-Channel delivery pod to drive disciplined intake, prioritization, planning, and execution; ensure clear requirements, strong QA/governance, and consistent deployment standards.
Targeting, measurement & optimization guide targeting approaches and measurement standards; partner with analytics and business teams to translate insights into learnings, test-and-learn practices, and continuous optimization to improve 1:1 marketing outcomes.
Operating model transformation & simplification lead improvements to ways of working, tooling, controls, and governance that increase speed-to-market, reduce defects, and improve scalability in support of our Marketing Agile Transformation.
Portfolio prioritization & integrated planning partner with portfolio marketing leaders and delivery partners to size, prioritize, and sequence 1:1 work based on value, capacity, dependencies, and customer impact; enable transparent trade-offs and clear commitments.
Governance, risk & controls establish and maintain practice-wide governance, delivery standards, and quality controls across targeting, build, QA, deployment, and fulfillment to support accurate, compliant 1:1 execution.
Cross-functional partnership work across marketing partners, channel owners, data/analytics, technology, risk/compliance, and agency/vendor partners to remove blockers, resolve dependencies, and deliver strong outcomes on time.
People leadership & community building lead, coach, and develop a high-performing team and broader practice community; create an engaging environment where colleagues do their best work and continuously raise the bar on 1:1 marketing.