Associate Regional Sales Director, West (Sephora + Ulta Focus)

Living Proof Inc•Los Angeles, CA

11d•$90,000 - $95,000•Hybrid

About The Position

We’re looking for a dynamic, results-driven Associate Regional Sales Director (ARD) to support our field sales and education strategy across the Western U.S. market, with a focus on Sephora and Ulta Beauty. This hybrid role blends leadership, strategy, and in-field execution—ideal for a high-performing field leader ready to step into broader responsibilities without the full scope of a Regional Director. You’ll serve as a bridge between our Sales & Education Managers (SEMs) and the National Director, overseeing performance across your sub-region while supporting 2+ direct reports. This is a hands-on leadership role for someone passionate about mentorship, retail relationships, and driving excellence in-store. Travel up to 70% of the time is expected, including occasional overnights and weekends. The purpose of the Assoc. Regional Sales Director is to manage a regional territory and deliver strong sales results. Territory includes: California, Washington, Oregon, Idaho, Nevada, Utah, Arizona, Montana, Wyoming, Colorado, New Mexico, North Dakota, South Dakota, Nebraska, Hawaii. Candidate must reside in the Los Angeles market.

Requirements

5+ years of progressive experience in field sales and education (Sephora/Ulta experience strongly preferred).
Deep knowledge of Sephora and/or Ulta operations, culture, and expectations.
Proven multi-door sales leadership with a track record of exceeding goals.
Experience coaching or managing direct reports preferred.
Strong business acumen, retail math skills, and data analysis capabilities.
Skilled in building retailer relationships and cross-functional collaboration.
Exceptional time management, organization, and communication skills.
Able to travel up to 70% of the time; flexible hours including weekends and some evenings.
Must be available Saturdays.
Must be based in Los Angeles.
Valid driver’s license and proof of insurance required.
Ability to stand up to 8 hours and lift up to 30 lbs.

Nice To Haves

Bilingual (Spanish/English) preferred.

Responsibilities

Partner closely with the National Director to drive sales, education, and brand initiatives across the West sub-region.
Partner with National Director to develop & implement B&M sales strategy to achieve annual metrics.
Manage and coach 2+ Sales & Education Managers or Coordinators, fostering growth and accountability.
Conduct regular store visits independently and with SEMs to support field execution, visual merchandising, and retail relationships.
Contribute to strategic planning and lead in-market execution for store events, market weeks, and new door openings.
Actively connect with district and regional management teams for key retailers to ensure Living Proof is maximizing all market-level opportunities.
Oversee the travel and operational budgets for territory. Forecast and manage spending in alignment with the budget.
Directly manage and support approx. 30-40 Sephora and Ulta locations with regularly scheduled visits.
Execute a monthly event strategy including 6+ corporate and store generated activations.
Analyze regional sales and productivity data to identify trends and opportunities; collaborate with SEM and ND to activate growth-driving strategies.
Conduct weekly performance reviews, providing coaching and strategic insights to optimize performance.
Deliver advanced training in-store or via cluster events to ensure brand consistency and elevate cast expertise and selling skills.
Must have strong relationships with each call door store manager, Sales & Events manager and District Manager. Exposure to Regional Manager.
Serve as a brand ambassador in-store, modeling best-in-class service, client engagement, and team support.
Recruit, onboard, and manage freelance team members to ensure optimal coverage and ROI.
Schedule bookings in All Work and provide consistent feedback and coaching to elevate performance.
Create call cycles to support sales objectives and approve time sheets.
Provide email and virtual support to out-of-scope stores within your region.
Build and maintain digital relationships with remote store teams and leadership to ensure visibility and engagement.
Plan quarterly in-person visits to remote doors (with manager approval).
Track and report performance, KPIs, and recommend support strategies for remote locations.
Act as a liaison between the National Director and field team, communicating priorities, reporting feedback, and ensuring alignment on brand goals.
Partner with HQ teams (Sales, Education, Visual Merchandising, etc.) on activations, training content feedback, and door-specific support.
Support recruitment and onboarding of SEMs and Beauty Advisors, as needed.
Represent the brand in national trainings, events, or field calls as designated.
Mentor SEM direct report with an emphasis on career development, project ownership, and operational excellence.
Support SEM in store visit planning, report writing, and goal setting, providing guidance and elevating accountability.
Demonstrate situational leadership and contribute to a culture of empowerment and collaboration.