Associate RCC Marketing Promotions Director
About The Position
The Associate RCC Marketing Promotions Director is responsible for developing and leading RCC promotional efforts to craft and execute tactics in support of brand strategy. This role supports the development of US marketing tactical plans for existing and potential new indications of Cabozantinib in RCC cancers, ensuring successful execution of compelling promotional tactics for US HCPs across personal and non-personal channels. The position requires consultation with Ex-US & US partner organizations to review & align on promotional message execution, and alignment of the messaging platform and tactical rollout with brand objectives and strategies. Key brand messages and materials must be effectively communicated at sales meetings. The role also involves supporting the management of the promotions budget, establishing goals and metrics, and measuring performance. Collaboration with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance, is essential. Additionally, the Associate RCC Marketing Promotions Director will collaborate with the Payer Sales Team to develop promotional materials targeting the managed care audience, manage key vendor relationships, including the promotional agency of record, and foster trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization. Ensuring compliance with all laws, regulations, and policies that govern Exelixis conduct is also a key responsibility.
Requirements
- Master’s degree in related discipline and 13 years of related experience; or BS/BA degree in related discipline and at least 11 years of related experience; or Equivalent combination of education and experience
- Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
- Effective prioritization of activities
- Ability to effectively collaborate with multiple organizational stakeholders
- Talent for blending innovation with pragmatic execution
- Skills to network internally and externally
- Ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
- Demonstrated strategic thinking, initiative and creativity
- Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
- Strong presentation, verbal and written communication skills
- Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
Nice To Haves
- Pharmaceutical Marketing
- Patient Marketing, advocacy relations, public relations, digital marketing and sales experiences are a plus
- Oncology experience is strongly preferred
Responsibilities
- Support the development of US marketing tactical plans for existing and potential new indications of Cabozantinib in RCC cancers
- Ensure successful execution of compelling promotional tactics for US HCPs across personal and non-personal channels
- Consult with Ex-US & US partner organizations to review & align on promotional message execution as appropriate
- Align messaging platform and tactical rollout with brand objectives and strategies
- Ensure key brand messages and materials are effectively communicated at sales meetings
- Support management of the promotions budget, establish goals and metrics, and measure performance
- Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
- Collaborate with the Payer Sales Team to develop promotional materials targeting the managed care audience
- Manage key vendor relationships, including the promotional agency of record
- Foster trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
- Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct
Benefits
- 401k plan with generous company contributions
- group medical, dental and vision coverage
- life and disability insurance
- flexible spending accounts
- discretionary annual bonus program
- sales-based incentive plan (for field sales staff)
- opportunity to purchase company stock
- long-term incentives
- 15 accrued vacation days in their first year
- 17 paid holidays including a company-wide winter shutdown in December
- up to 10 sick days throughout the calendar year
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
