Associate Product Marketing Specialist
About The Position
TransCore (TRN), a subsidiary of ST Engineering, is seeking motivated and detail-oriented Associate Product Marketing Specialists for the Marketing team. This is an entry-level position and will be based in our Atlanta, GA office. About Smart Mobility TransCore is reinventing how people, goods, and cities move — operating at the intersection of transportation infrastructure, cloud, data, and AI, powering mission-critical systems used by governments and operators worldwide. We are building our next-generation mobility platform: the foundational underlay for a wide range of mobility experiences, business models, and partners across cities, operators, developers, and enterprises. We are building a next-generation mobility platform that enables seamless movement, frictionless payments, and data-driven transportation operations across North America and beyond.
Requirements
- Bachelor's degree in Marketing, Business, Economics, Communications, or a related field.
- 0-3 years of professional experience.
- Strong written, verbal, and presentation skills.
- Strong analytical and problem-solving abilities.
- Ability to synthesize complex information into clear business recommendations.
- Proficiency with Microsoft Office Suite, particularly PowerPoint and Excel.
- Curiosity, initiative, and a willingness to learn.
Nice To Haves
- Internship or academic project experience in product marketing, product management, consulting, technology, transportation, mobility, or SaaS.
- Experience conducting market research and competitive analysis.
- Familiarity with CRM, marketing automation, analytics, or collaboration tools.
- Interest in transportation technologies, smart cities, mobility, AI, payments, or digital platforms.
Responsibilities
- Conduct research on transportation, tolling, mobility, payments, and technology markets.
- Analyze customer needs, market trends, competitive dynamics, and emerging industry opportunities.
- Support development of market segmentation, personas, and ideal customer profiles.
- Gather and synthesize customer feedback from sales teams, customers, partners, and industry events.
- Help develop product messaging, value propositions, and positioning frameworks.
- Create compelling content that translates technical capabilities into customer benefits.
- Assist in maintaining product messaging libraries and content repositories.
- Support development of product naming, packaging, and pricing initiatives.
- Assist with product launches and commercialization activities.
- Coordinate launch readiness activities across Product Management, Marketing, Sales, Operations, and Customer Support.
- Track launch milestones and maintain launch plans.
- Support campaign development with the demand generation and marketing teams.
- Create and maintain sales presentations, solution briefs, one-pagers, FAQs, competitive battle cards, and demonstration materials.
- Support field sales teams with competitive insights and customer-facing content.
- Assist in preparing materials for customer meetings, industry conferences, and executive presentations.
- Monitor competitors, market entrants, technology trends, and industry developments.
- Maintain competitive intelligence reports and battle cards.
- Identify differentiators, threats, and growth opportunities.
- Support portfolio reporting, launch metrics, adoption tracking, and commercialization KPIs.
- Assist in maintaining product documentation and marketing assets.
- Contribute to quarterly business reviews and strategic planning activities.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
