Associate Product Marketing Manager

Rich Products Corporation • Buffalo, NY

1d • $84,235 - $113,965 • Hybrid

About The Position

The Associate Product Marketing Manager, Pizza CBU is responsible for supporting the planning and execution of the product category strategy and the management of assigned category. This is a hybrid role based at our world headquarters in Buffalo, NY and will require in office collaboration Tuesday-Thursday.

Requirements

• Bachelor’s degree in marketing or related field required
• 2+ years of experience in a product marketing role required
• Experience in the food or CPG industry or passion for food
• Demonstrated strategic thinking skills
• Demonstrated financial skills to include P&L analysis and other analyses
• Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
• Successful track record of uncovering VOC and interacting with customers
• Demonstrated ability to organize and prioritize work
• Proven track record of taking initiative and delivering results
• Solid software proficiency including Microsoft Office Word, Excel, PowerPoint

Nice To Haves

• MBA preferred

Responsibilities

• Partner with category leadership to contribute to the development of category strategies and plans
• Execute assigned category plans to achieve market share, volume, and profit targets (including responding to trends, portfolio mapping, and innovation/renovation activity)
• Lead cross-functional teams on key initiatives, products, and programs
• Understand the customer, competitor, consumer, and Rich’s capabilities, along with other insights that shape the category
• Perform competitive analysis, market quantification, and assessment
• Participate in discovery work to generate new products and platforms within target segments
• Drive the voice of the customer and support translation into business opportunities
• Leverage market understanding to generate insights that shape strategy and drive outcomes
• Assist in the development and implementation of brand strategy, marketing plans, and programs that deliver targeted results within budget
• Develop plans and collaborate with Customer/Segment Marketing to meet sales and margin targets
• Collaborate with Demand Creation COE digital resources to drive demand
• Support development, maintenance, and overall management of assigned categories to maximize sales and profit potential
• Drive renovation of existing products in alignment with category strategy
• Execute or lead innovation initiatives (scope, target customer, pricing strategy, launch strategy, opportunity assessment, P&L, etc.), consulting leadership as needed
• Support forecasting by providing input and oversight of demand plans, including risks and opportunities
• Own P&L for assigned category (actual vs. plan), analyze performance, and recommend actions
• Conduct analysis and make pricing recommendations for new and existing products based on value and competitive positioning
• Perform P&L analysis to identify trends, leverage opportunities, and manage risk
• Support execution of portfolio price increases
• Manage marketing budgets for assigned projects and initiatives

Benefits

• Equal Employment Opportunity
• Fairness and a culture of belonging
• Exceptional experience for all

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level