Associate Product Marketing Manager - TAVI

Abbott • Plymouth, MN

26d • $86,700 - $173,300 • Onsite

About The Position

The US Product Marketing Manager - TAVI, will lead downstream marketing efforts while maintaining US product expertise for TAVI products, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning. This position is located in Plymouth, MN.

Requirements

• Prior marketing experience within the medical device or healthcare industry.
• Bachelor’s degree with 3+ years of related marketing or product management experience, preferably in TAVI/TAVR. MBA with 1+ years of related experience is also considered.
• Relevant downstream marketing experience.
• Ability to travel 30% of the time.
• Able to understand technical and scientific information.
• Able to handle a fast-paced working environment.
• Substantial financial skills, market analysis, and advanced communication skills.
• Strong analytical skills as well as written and oral communication skills.

Nice To Haves

• Willing to understand and comply with Regulatory requirements.
• Able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
• Ability to complete multiple projects simultaneously with tight deadlines.

Responsibilities

• Provide on-going field support and will focus on growing the market awareness for TAVI and related disease states, including launching new products.
• Work closely with the sales team and be responsible for aspects of US strategy implementation, including digital strategy and channel execution.
• Maintain in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
• Contribute to annual marketing plans/strategies, including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment.
• Manage field device demo needs, tracking sales & patient resource utilization, and working with the communications manager to manage promotional collateral.
• Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
• Manage creative agencies to plan, develop, and execute new US materials.
• Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
• Drive to deliver Sales, Margin, and key performance metrics for TAVR products.
• Be expected to be responsive and able to directly address questions and requests of senior management.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for, as well as the best place to work for diversity, working mothers, female executives, and scientists.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level