Associate Product Marketing Manager - Animal Health

ICU Medical

4d • Remote

About The Position

The Associate Product Manager, Animal Health drives strategy, growth and market
presence of ICU Medical’s animal and human health products, overseeing on-market
portfolio management and supporting new product launches. Partnering with a
cross-function stakeholder team, this role leads product marketing initiatives,
competitive positioning and forecasting within the veterinary market. This
individual is able to translate veterinary and animal care product features into
clear, value-driven messaging for veterinary professionals, distributors, and
animal health stakeholders. The ideal candidate is a proactive, strategic
thinker with strong analytical, communication, and collaboration skills, capable
of balancing tactical execution with long-term strategy, while applying
knowledge of veterinary medical and animal care practices with ICU Medical’s
product portfolio to support and achieve commercial objectives in the animal
health space.

Requirements

• Ability to translate business strategy, complex products, and market dynamics into clear, compelling customer messaging.
• Strong analytical and problem-solving skills with sound judgment in ambiguous or evolving environments.
• Well organized and able to manage priorities across multiple projects.
• Adaptable and effective in fast-paced, changing organizations.
• Proven ability to influence, collaborate, and drive results across cross-functional teams.
• Excellent verbal, written, presentation, and storytelling skills.
• Highly organized self-starter with strong ownership, accountability, and ability to balance strategic and tactical work.
• Must be at least 18 years of age.
• Bachelor’s degree required.
• 2+ years in product marketing, product management, or veterinary experience required.

Responsibilities

• Develop and execute clinically accurate, strategically aligned marketing programs for the Animal Health portfolio.
• Own market strategy for on-market products and lead end-to-end planning and execution of new product launches within the veterinary market.
• Partner cross-functionally with Sales, Clinical, Supply Chain, and distribution to drive revenue growth across the animal and human portfolios within the veterinary market.
• Execute product marketing initiatives across digital channels, customer-facing collateral, sales enablement tools, and sales training.
• Lead convention and trade show messaging, content development, and execution.
• Analyze veterinary market trends, competitive activity, and customer insights to drive differentiated positioning and competitive response strategies.
• Conduct VOC and market research to inform actionable product strategy, positioning, and messaging.
• Build and apply clinical expertise in the veterinary space while leading special projects as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees