Associate Product Manager

TransCore • Norcross, GA

5d • Onsite

About The Position

TransCore, a subsidiary of ST Engineering, is seeking a motivated and analytical Associate Product Manager for its Marketing team. This entry-level role is based in the Atlanta, Georgia office and is designed for recent graduates and emerging professionals interested in technology, business, engineering, transportation, and digital product development.

The Associate Product Manager works alongside Product Managers and teams across Engineering, Architecture, Design, Customer Operations, Sales, Marketing, and Customer Success to help define, build, launch, and improve mobility solutions. The role provides exposure to the full product lifecycle, from customer discovery and market research through requirements definition, product delivery, launch, adoption, and ongoing improvement.

The APM development program offers mentorship, structured development, and cross-functional exposure to product strategy, customer discovery, analytics, engineering collaboration, commercialization, and market execution. Successful participants have a defined career path toward Product Manager, Senior Product Manager, and broader product leadership roles.

Requirements

• Bachelor's degree in Engineering, Computer Science, Business, Information Systems, Economics, or a related field.
• 0–5 years of professional experience.
• Strong analytical, problem-solving, and critical-thinking skills.
• Excellent written, verbal, and presentation skills.
• Ability to organize and synthesize complex information into actionable recommendations.
• Proficiency with Microsoft Office Suite, particularly PowerPoint and Excel.
• Demonstrated curiosity, initiative, and a continuous learning mindset.
• Ability to collaborate effectively within cross-functional teams.
• Ability and willingness to travel occasionally based on business needs.

Nice To Haves

• Internship, co-op, academic project, or professional experience in product management, engineering, software development, consulting, analytics, business analysis, transportation, mobility, or SaaS environments.
• Exposure to Agile product development methodologies.
• Experience with data analysis, reporting, or visualization tools.
• Familiarity with product management tools such as Azure DevOps, Jira, Confluence, Figma, or Miro.
• Interest in transportation technology, smart cities, mobility, AI, payments, digital platforms, or infrastructure technology.

Responsibilities

• Conduct market, customer, and competitive research across transportation, mobility, payments, SaaS, and technology markets.
• Analyze customer needs, user behaviors, industry trends, and emerging technologies.
• Assist with customer interviews, product discovery, and voice-of-customer initiatives.
• Support the development of market segments, personas, jobs-to-be-done analyses, and ideal customer profiles.
• Gather and synthesize feedback from customers, sales teams, customer operations, and industry partners.
• Support Product Managers in defining product vision, roadmap priorities, and business cases.
• Help identify market opportunities and customer problems to address.
• Assist in evaluating products, features, partnerships, and growth opportunities; conduct competitive benchmarking and product differentiation assessments.
• Contribute to roadmap planning and portfolio prioritization discussions.
• Translate business and customer needs into user stories and functional requirements, including acceptance criteria, workflows, and use cases.
• Support backlog management, sprint planning, and agile development activities.
• Participate in feature reviews, testing, release readiness, and follow-through on product enhancements across teams.
• Analyze product performance, adoption trends, customer behavior, and operational metrics.
• Build dashboards, reports, and data-driven insights; support experimentation, pilot programs, and feature validation.
• Assist in developing product and feature success metrics and KPIs, and conduct financial and business analysis to support prioritization and investment decisions.
• Partner with Product Marketing on product launches and go-to-market activities.
• Coordinate launch readiness across Product, Engineering, Sales, Customer Success, Operations, and Support.
• Assist in developing product documentation, release communications, and training materials.
• Support customer onboarding, pilot deployments, and adoption initiatives.
• Collaborate with Engineering, Architecture, UX, Marketing, Operations, Finance, and Sales; communicate priorities, requirements, and progress.
• Support executive presentations, planning sessions, and business reviews, and build relationships with organizational stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level