Associate Product Manager

ZEISS•Princeton, NJ

About The Position

The Associate Product Manager oversees implementation of the strategic plan and guides product direction throughout the lifecycle for an assigned U.S. product portfolio. The role defines and implements a 12–18-month product strategy focused on profitable revenue growth, brings new products to market that meet the needs of customers, laboratories, and channel partners, manages current-year operational plans, and partners with other functions to achieve results. The position has overall responsibility for the go-to-market strategy and implementation for designated products. The role gathers and analyzes market information, identifies opportunities, manages product and category activities, and develops product positioning, pricing, business cases, promotional plans, training materials, and customer-facing collateral. It works with global product teams and cross-functional partners, including Marketing, Sales, and IT, and supports the Sales organization with promotional and program training. The position also tracks product and promotion performance, including revenue, turnover, and ROI, and follows safety standards and reports safety concerns.

Requirements

Bachelor’s degree in a relevant field, or, in lieu of a degree, 5+ years of relevant product management experience in Consumer or Healthcare-related industries.
2+ years of product management and category-building experience in Consumer or Healthcare-related industries.
2+ years of experience working in regulated environments.
2+ years of experience conducting periodic product training sessions.
Excellent verbal and written communication and presentation skills.
Proven ability to build and maintain relationships.
Ability to travel within the United States and internationally.
Experience working in a multinational brand company.
Proven project management track record, including managing contributions of remote teams.
Experience with B2B and B2C activities.
Experience in planning and budgeting processes, including financial business cases.
Experience with Microsoft products and mainstream productivity apps such as Teams, Miro, Zoom, and Salesforce.
Interest in science and technology to develop a deep understanding of how products are made and what features distinguish them.

Nice To Haves

2+ years of experience as a Product Manager in Consumer or Healthcare-related industries.
2+ years of go-to-market marketing experience in Consumer or Healthcare-related industries.
2+ years of optical industry experience.

Responsibilities

Gather and analyze market information and identify market opportunities.
Introduce new products and forecast associated revenue.
Oversee day-to-day product management activities.
Define measures for product development, launch support, and go-to-market activities.
Monitor sales and turnover development for assigned product segments.
Manage the product discontinuation roadmap.
Develop product positioning and messaging.
Assess business and category needs and recommend solutions.
Oversee pricing strategy based on market demand and the competitive environment.
Interface with the Global product team.
Oversee and contribute to production of technical B2B and B2C collateral and materials.
Develop financial business cases for new products, including corporate approvals.
Provide project leadership for cross-functional initiatives.
Develop and execute the annual product promotional calendar with Marketing, Sales, and IT.
Complete relevant documentation and obtain approvals from the direct manager and required leadership team members.
Collaborate with Marketing and Sales to generate campaign ideas.
Create PowerPoint presentations and business cases.
Generate copy and content for collateral and campaigns.
Support the Sales Organization in preparing program and promotional training materials, including their format, content, and delivery.
Develop promotional collateral for targeted prospects using appropriate online and offline channels.
Maintain effective working relationships with field Sales Representatives and key stakeholders.
Conduct and report post-promotion analysis, including ROI metrics.
Deliver presentations to mid-to-large audiences.
Follow safety standards and report safety concerns to leadership.