Associate Product Manager
About The Position
The Associate Product Manager is a core member of YETI’s Soft Cooler team and serves as a bridge between product ideation, product development, and go-to-market execution. The role helps manage the product line throughout its lifecycle, partnering extensively across functions and keeping consumer needs central to decision-making. Unlike a typical software APM role, this position focuses on consumer packaged goods and physical product management, including portfolio and category management, product commercialization, pricing and profitability, consumer insights, supply chain collaboration, retail and channel strategy, and product launch execution.
Requirements
- Greater than 2 years of work experience in a product management role.
- Strong attention to detail and organization.
- Communication savvy.
- Foundational business and financial acumen.
- Strong curiosity and eagerness to influence.
- Consumer research and market analysis capabilities.
Nice To Haves
- Bachelor's degree in business, marketing, or a related field preferred.
- Product Line Plan and/or Merchandising experience.
Responsibilities
- Contribute to category strategy and product roadmap planning.
- Manage the product lifecycle from concept through end-of-life.
- Monitor market trends, competitive products, consumer needs, and brand positioning.
- Input and manage product data in PLM and MDM systems.
- Manage and ensure go-to-market and product development timelines are effectively met.
- Support go-to-market sample execution.
- Collect consumer insights and feedback to inform future product innovation.
- Develop pricing recommendations, forecasts, and profitability analyses.
- Serve as the subject matter expert for assigned product lines.
- Support cross-functional teams in delivering products on time, on budget, and at high quality standards.
- Support go-to-market activities for new product launches.
- Partner with Marketing, Sales, Legal, Creative, Program Management, and Supply Chain teams on launch plans and product assets.
Benefits
- Benefits and perks are offered by YETI; details are available through the benefits link in the posting.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
