Associate Product Manager, Performance Sport Footwear

Reebok International, Ltd•Boston, MA

About The Position

The Associate Product Manager of Performance Sport Footwear helps support category leadership in executing a successful and sustainable product and go-to-market strategy as we return to our rightful place in Sport. This includes day-to-day management and delegated ownership of the product creation process for the Sport footwear range across Global Football, Tennis, Golf and future expansion into additional sport categories.

Requirements

2+ years of experience in product management, sales, merchandising, development, or marketing.
Ability to travel, domestic and international
Strong verbal communication and presentation skills (presenting to large groups expected)
Computer skills (Microsoft Office), ability to process and understand data and numbers
Comfortable working on multiple projects at one time
Ability to take direction and work independently and in team environment

Nice To Haves

Experience playing a sport competitively preferred
Strong awareness of sport movements, specialty footwear usage, and desired athlete benefits from product
Authentic insight into athlete culture at a youth and high school level
Ability to “talk the talk” for Sport in a credible way with key internal and external stakeholders and partners.
College degree preferred, preferably in marketing/business
Interest in performance sport/sport culture/footwear culture

Responsibilities

Assist / execute the product range and/or category life cycles from conception through sales and distribution. Including briefing, range planning, product review and confirmation, and market adoption
Assist / create product presentations for team, executives, Go-To-Market (Virtual Handover/Final Check), and any other key milestone meetings
Have cursory knowledge and understanding of strategy and business objectives
Prepare, update, and maintain seasonal briefs, visual line plans, forms, and/or templates for product lines and other types of information
Provide and create content for seasonal sell-in needs
Actively participate in cross-functional creation process specific to Commercial range (brief handover, prototype review, costing review, Rendered Virtual Samples (RVS), sample confirmation, etc.)
Effectively and efficiently navigate and use Reebok software tools and systems
Communicate updates, status quo of relevant projects, and business results to relevant team /project members, business partners, and others in a timely and appropriate manner
Gather and apply market research and / or consumer feedback to accurately anticipate and fulfill consumer needs, and identify consumers and trends
Use relevant and appropriate resources to accurately determine, anticipate, and validate current and future trends, competition, retail landscape, and cultural drivers
Make accurate assessments and projections of competitors' strengths and weaknesses in the global market relative to the Reebok brand, products, and product lines including market presence, tactics, merchandising, and trends
Maintain current information of Reebok and industry factors that can affect products, such as material, technology, and consumer feedback and insight
Analyze net forecasting data to assess and validate margin projections and weighted margins
Analyze buying volume reports to determine areas of the business to invest and drive volume/net sales