Associate Product Manager, Digital Retailer Experience
About The Position
The Associate Product Manager, Digital Retail Experience leads the evolution of the Digital Retail Experience across the U.S., shaping priorities, guiding enhancements, and improving the overall digital journey for both customers and Volvo retailers. This role partners across the U.S. Digital organization, works closely with Volvo retailers, and collaborates with broader platform stakeholders to strengthen the retailer digital ecosystem, support business needs, and help drive growth by increasing engagement, improving lead quality, and enabling stronger sales and profit outcomes through a consistent, effective customer and retailer experience. Why This Role Matters As Volvo Cars continues to grow as a sales company, customer-facing digital experiences and retailer enablement are critical drivers of commercial performance. This role helps ensure the Digital Retail Experience evolves with clear priorities, defined requirements, measurable performance, and strong alignment with both U.S. needs and broader platform development decisions, while supporting Volvo retailers in converting demand into stronger sales and profit performance.
Requirements
- 3+ years of product management or product ownership experience, ideally in a platform, marketplace, or multi-site digital environment
- Demonstrated ability to manage complex digital products with multiple stakeholders and competing priorities
- Experience with website performance optimization, UX principles, and digital experience management
- Strong understanding of lead generation and conversion mechanics within a retail or dealer digital context
- Proficiency with web analytics and digital performance tools
- Excellent stakeholder management and communication skills, including experience working with external partners or franchise networks
- Ability to translate retailer, customer, and commercial needs into clear, actionable product requirements that support sales growth and profitability
Nice To Haves
- Experience in automotive, multi-location retail, or franchise digital environments
- Familiarity with headless CMS platforms, dealer website management systems, or third-party digital retail tools
- Exposure to AI-powered personalization or dynamic content optimization tools
- Experience working with global platform teams and navigating global-versus-local product tensions
Responsibilities
- Set the direction and priorities for the retailer digital experience, ensuring platform enhancements support business goals and user needs
- Translate market and retailer needs into clear feature definitions and delivery priorities in partnership with technical teams
- Drive optimization across the retailer digital platforms by identifying performance gaps, usability issues, and conversion opportunities and translating them into product enhancements
- Oversee the capabilities supporting retailer-facing digital channels to help ensure reliability, usability, and alignment with brand and business expectations
- Manage the day-to-day health and evolution of retailer-owned digital touchpoints, ensuring content, functionality, and customer journeys remain accurate, effective, and aligned with business priorities
- Act as a key liaison for retailer-facing digital initiatives across internal teams, Volvo retailers, and business stakeholders
- Define and monitor KPIs for digital performance, maintaining clear visibility into traffic, engagement, lead generation, and conversion outcomes
- Work closely with cross-functional partners to improve the visibility and effectiveness of retailer lead pathways and related performance measures
- Partner directly with Volvo retailers to identify opportunities that improve digital effectiveness, support local market performance, and contribute to stronger sales outcomes
- Prioritize enhancements that help increase lead conversion, improve retailer performance, and support profitable growth in line with Volvo Cars’ commercial strategy
- Evaluate and incorporate AI-driven capabilities into the broader retailer digital ecosystem to improve personalization, performance, and customer experience
- Represent U.S. market priorities in broader platform planning discussions to help shape future omnichannel retail capabilities
- Ev enablement and tools across retailer .com journey
- Certified Digital Advertising Program enabled by Retailer Data Sharing
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
